8 Guidelines for Creating a Video for Your Business

Video marketing helps increase your ability to establish credibility and assurance in order to entice and convert potential customers to your brand. And it can be utilized for various uses, including video for website marketing, video for email marketing, video for campaign marketing, or it can also be used as optimizing video for search engines.

When done correctly, more than 80% of businesses have reported that video improved their business. To create a successful video for your company, try using the following eight guidelines.

1) Determine Your Target Market

Defining your target market is the first step to successful video marketing.

To determine your target market, you need to limit your viewers to a specific buyer personality as opposed to just a general audience. In fact, case studies show that buyer-focused personas increased sales leads more than 120%.

Once you have determined your target market, develop a video that appeals to their
character, using content they find intriguing and delightful to show how your offerings correspond to them.

2) Perfect Your Message

Knowing your message is also vital to developing a successful video. Therefore, avoid trying to include everything your company does into just one video, which can overwhelm the audience and cause your message to get lost. Instead, aim for a more personalized video with a specific goal and message, which will help ensure your video is most effective.

Consider hiring a professional video production service that can help you develop your video aimed towards a specific audience. This also enables you to create authentic content that your audience can relate to.

3) Set a Budget

Setting a budget before production allows you to manage your expectations, which helps keep you from becoming over-extended and falling short.

Having a budget also helps put into perspective what you can or cannot do, so you don't waste time guessing. Therefore, once you have realized your target market and determined your message, set a budget.

Hiring a good production company will also enable you to create a quality video for your budget because they are hired based on their ability to do their best with the resources they have.

4) Keep it Short

Not only does the length of your video affect your budget, but reports show that there is a direct correlation between video length and the rate at which viewers begin to lose focus. In fact, according to these reports, a viewer's attention span lasts only for the first two minutes of viewing and then begins to decline. Therefore, aim for a short video that gets right to the point in less than two minutes for maximum effect.

5) Develop a Script

The best video content doesn't just happen. In fact, most successful videos take months of preparation, writing, and editing scripts before they finally progress into production. Therefore, take time to develop and revise your script, and when possible, enlist the aid of a professional for feedback.

Also, don't forget to include a brief salutation and conclusion to help hold your audience's attention, so they get the most out of your entire video.

6) Use Your Company's Best Employee as a Representative

While a paid hire can memorize the script and play the part well, having an employee of your own company appear in the video helps give it more weight. Therefore, audition your company's most intriguing personalities to discover someone who perfectly fits the part.

For an even more budget-friendly option, consider someone in marketing or Human Resources since they are already experienced in this arena. They can become a regular in your videos being that they are an employee of the company.

7) Determine What Equipment You Need

Understanding the different equipment that goes into video production can be overwhelming; therefore, it is usually a job best handled by the production manager. However, you can assist them by determining what equipment you already have in-house.

Once you've met with the video production services team, make a list of the equipment you already have on hand for the shots, and the producer will manage the rest. For instance, maybe the sales department uses a high-tech camera to make their sales videos and so on. Taking an inventory of the equipment you already have also means the less gear you have to rent, which helps save money.

8) Develop a Production Schedule

Create a production schedule that keeps track of the equipment, location, scenes, the crew needed, contact information, and date and time to help serve as a sounding board to help address all of your production concerns. It would help if you also update it as needed to help you stay current.

Once you have your production schedule set, next, put the talent on the set to rehearse and become familiar with the details before the actual production so that adjustments can be made as necessary before final corporate video production.

In the end, successful video marketing depends on your ability to plan conscientiously, which professional video production services can help you with. In working with a professional production team, they will help you plan your video early as well as in great detail and in accordance with your budget for quality results. However, attempting to do it on your own could lead to unpredicted conflicts, which can result in higher costs.

About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a leading SEO, online marketing agency, and Long Island Website Designers serving small and mid-sized companies nationwide.