Wednesday, August 23, 2017

How To Use Google Posts


Sample My Business Listing with Google Posts
Sample My Business Listing with Google Posts
Have you been using the Google My Business, as well as your company website in your marketing efforts but still not gaining new business? Your content might be the problem. Your web content (descriptions, videos, images, and reviews) helps to tell your company’s story to potential customers; if it is not convincing enough, people can move on to your competitors.

Through proper content, you can be able to engage clients and visitors through your site, online business listings, and social media platforms. Today, your content also needs to be SEO optimized to help your site to stand out in search results. Even with all this, most companies still struggle to maintain compelling, unique and fresh web content.

Business owners who have been struggling with digital marketing have a reason to smile again. Google has a tool that makes content marketing easy, using a new feature known as Google Posts. You need not worry if you haven’t used this feature before. In this post, we shall be discussing everything you need to know to get this tool.

What is a Google Post?

The newest way for a company to market its products or services is through Google Posts. The posts function like social media post or blogs on your site and will assist clients to contact you through email, phone or even in person.

Can All Companies Use These Posts?

This feature is open to all firms as long as a company has a verified profile at Google my Business. Most of the companies that will find the feature helpful are those that are in a local business setting. The good news is that these posts will offer an ideal way for your company to showcase all the essential information prominently.

What Kind of Data Can Be Shared Using the Feature?

Posts that feature time limited deals, special events or any other information can be shared using this tool. You can even use it to drive traffic to a blog or any high converting landing page and promote signups for newsletters.

Where Will Visitors See the Posts?

Immediately you add a new post on the Google My Business listing, the post automatically shows up on:

  • Google search engine results. The posts will be featured in your profile on mobile devices or personal computers.
  • The Google My Business listing.
  • The Google Maps listing.
  • Can the posts truly assist your small firm?
  • Google posts help you to engage your clients in different ways such as:
  • Your Google My Business page can share your posts on social media profiles.
  • The inclusion of timely and easy to read content with images that will help your profile to stand out each time the potential customers search for your company online.
  • Clients can make reservations, online purchase or click-to-call directly from the posts.
Are You Allowed to Have More Than One Post?

It is true that you can have several posts (up to ten) running simultaneously. Note that the recent post can be seen on the knowledge panel, meaning potential customers can easily navigate the site to see all the posts. A dedicated tab is created on mobile devices between the reviews and overview tabs where all the new posts are found. With all this in mind, it would be good to stick with one post as long as it represents the key message you would like your clients to see. It takes time for an average user to become intimately used to the new information being presented to them.

What Are You Required To Do After Posting a Google Post?

Your work is not done after you write your Google post. Once you have finished posting, consider linking it to other posts or pieces of content the company has published to offer helpful and positive experiences to the readers.

Linking between your content helps you create a trail of data that can link users to pieces of information you have already created, and then highlight them again in the new post. Make sure that you have mentioned everything that the reader can find useful as long as you have covered it before. Link to it. Linking offers your readers things to check out for more information.

Assist your visitors or clients to move to another step in their buying process or journey by linking your posts to blogs and then to events or other blogs.

Are You Allowed to Publish Anything You Want?

Google ensures that this vital feature is not abused; they have a content policy that every user must adhere to. The content you publish should be relevant to your company and should also help the users to understand the nature of your business. Any content that is not relevant to your business or doesn’t have a precise association with your products or services won’t be allowed. Some of the content that’s not allowed includes:

  • Links to viruses, malware or any harmful software
  • Videos, images or links that can distract the user in a negative way
  • Misspellings, repetitive content, gibberish, distracting content (like poor or blurry photos, strobe effects or unrecognizable content) and use of gimmicky characters.
  • Impersonating an individual or an organization
  • Using links that aren’t relevant to the company
  • Using Google features for scams
  • Promoting inaccurate information that complicates or omits how a user will be charged or billed
How To Get Started with Google Posts

As mentioned earlier, you’ll need to have a Google My Business page and know how to access it. Once you log in, you will find your way to the posts section. Opt for the new option and write what you had prepared and then post away.

Posting is straightforward. A Google post has a limited life span of a week where it will be displayed on the knowledge panel, along with your other posts. The posts that have been published as events are supposed to last until after the event.

As long as you have a Google My Business verified page, you have access to this feature. Be sure to use the Google My Business page responsibly and creatively so you can achieve your business goals through your posts.


About the Author

Craig Corbel is the Vice President of Marketing for Solution Web Designs, a leading online marketing agency that also build strategic websites for small and medium-sized businesses. Learn more by visiting their website at SolutionWebDesigns.com.

Friday, August 4, 2017

How to Set Up Google My Business

How to Set Up Google My Business in 6 Easy Steps

You have invested your energy money and time to create a new website for your business, but have you analyzed how you can benefit from using a feature known as Google My Business? Having a Google My Business page is very easy. Not only is the feature free but it also brings many benefits to businesses.

What is Google My Business?

Google My Business is an easy-to-use tool organizations and businesses can use to manage their online existence across Google. When you verify and edit your business information using this tool, it will be easy for you to help customers find you and you can use the chance to tell them what your business is all about.

Benefits of setting up a Google My Business Page

  • It increases the chances of your company being found by potential clients through this feature, Google will know your business as well as its location. This helps to legitimate the company in the eyes of Google hence increasing the chances of ranking higher.
  • Your company will stand out because of appearing on the Knowledge Panel.
  • When your business has the Google My Business Page, the possibility of appearing on Google Three Pack is opened. Google Three Pack is a part of a page that usually appears under a Google Maps Section.
  • It lets your customers and clients add reviews on your products or services and your brand. Reviews are essential these days. Other than acting as a local ranking factor, reviews help by increasing reputation and with e-commerce conversions. Start asking for reviews immediately after you set up a Google My Business Page.
  • This feature makes it easy for your company to be found. Since your business gets added to the Google maps, current and potential customers get the chance to know more about where you operate from and can even ask Google for directions on how to get to your premises.
  • It gives users access to your company’s location, contacts as well as the website.
  • It lets you add videos and pictures of your company. This way, clients will understand the products or services you offer easily. Additionally, you can add your logo as it increases the chances of visitors/users clicking on your profile.
  • The business hours can also be displayed, and this is really helpful to any potential customer.
  • It helps you to use other Google features like Google Posts.
How To Set Up Your Company’s Google My Business Page

1. Start by going to https://www.google.ie/business

2. Create an account by signing up if you don't already have a Google account for your business. You will be prompted to log in using your Google account. In case you do not have one, you will have to create it.

3. After logging in, you will get to a screen where you have to fill in some details (standard information) about your business. Two fields that you may find challenging are the category and Eircode.

  • To locate the category that your company belongs to, type the category on that availed field and then Google will show all the available options. To find Eircode, go to https://finder.eircode.ie/#/.
  • Be aware of the information you provide. The data needs to be consistent as this is key in showing that you are stating facts. Make sure that the company information you provide (company name, telephone, address, logo, etc.) is the same as those on the company’s website. When you use different company profiles, Google could assume that these are two separate businesses.
After filling-in, all the details, click continue.

4. Choose Google My Business without an address or with an address. A new screen will appear, and you will be required to specify if you can deliver goods or services to a customer’s location.
 

If you don’t have any physical address, but you can deliver the product to the location of the client, click yes.
  • In case you have a physical location, but you don’t deliver your products to the client’s location, click no.
  • If you don’t have a location/address, click yes.
  • If your answer was yes in the previous question, you will need to pick the radius of your service area. After that, answer the next question, if you can serve at the business address.
  • In case you have a physical address, be sure to check the field. If you don’t have one, leave the field empty. Don’t write anything else.
5. Verifying information. Here, a pop up will prompt you, asking if you have been authorized to manage the business and accept the Terms and Conditions of Service. Make sure you tick the field and then click continue.

6. Get the verification code by post. At this moment, another pop-up window is going to appear and ask how you want to get the verification code. The option will be by call or post card. Choose the option that suits you, preferably by post card.

7. Wait For Your Verification Code - It takes a maximum of 21 days to get your verification code via post, but they normally arrive sooner. Make sure that you keep checking your post after you request the code.

8. Verify Your Business Listing - After getting the code via post or call, you have to go to the Google My Business account and then introduce it.

Your account is now verified. You have set up the Google My Business Page and checked it; now you are ready to go. The more complete your page is, the better. Take the time not to learn the Google My Business Page basics. 


Consider watching a Google video since you’ll understand how to add information once an account has been verified. Take a look here. Immediately you set everything up; you’ll be able to access the page’s insights.

Now you know how to set up a Google My Business Page and the benefits you’ll get once you have it. Why wait any longer if you can enjoy this free service and still grow your business? Consider creating a Google My Business Page today!


About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a Leading Online Marketing Agency that also builds strategic websites for small and mid-sized businesses. Learn more by visiting their website at SolutionWebDesigns.com