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Showing posts from May, 2018

How to Setup Google Maps

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Google Maps makes it easier for potential customers to both locate and interact with your local business online, via their computer or smartphone, by providing important details about your company, including your address, phone number, and business hours. It also provides directions to your location to help ensure new customers can find you.  However, just like with any online search engine, the higher your business ranks in Google Maps, the more likely it is to be found by potential customers. Some ways to increase your ranking in Google Maps include: About Google Maps When conducting a Google search of businesses in your area, Google will automatically return a Google Map of the establishments nearest you. For instance, if you were to key the word "pizza" into the Google search box, the service will return a map with a list of pinned locations of pizzerias in your area. It will also include a short profile of each establishment as well as a link to their Goog

6 Great Tips for Email Marketing

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If you are worried that 99-percent of your newsletters will be relegated to the junk folder, ask yourself this question: Have you been neglecting the process of email marketing for your business because of this fear? If so, you have been losing out on infinite possible conversions every month. Before we delve into some great suggestions to improve your email newsletter marketing efforts, let's talk a bit about newsletter campaigns. Newsletter campaigns should be viewed as direct messages to people who already know your company and are interested in your products and services. Because they've interacted with you in the past, you have obtained their email addresses, so the only thing standing between them converting to paying customers and you is an eye-catching pitch via email.  Here's the real kicker: If you're already committed to crafting quality content for a social media campaign or blog, firing off a converting newsletter can be as easy as reorienting your

Improve Local SEO Marketing

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8 Tips to Improve Your Local SEO Marketing Building your brand involves using local SEO services like site optimization, directory assistance, and regular content creation. Keyword optimization and ensuring your site has a strong frame with little to no bugs or issues are vital to retaining visitors to your website. People will not stay on the site long enough if you use old content or big blocks of text with large words that no one understands. Use internal links to your web pages to build your ratings, says Forbes. Link to High-Quality Websites The sites you link with help determine the search rating you get online. Adding connections to reputable websites and enterprises boosts your reputation. The goal is to find your business on pages like Yelp and Google. You know you are successful at SEO when you find out you have a wiki link says Inc. Geotags Make All the Difference Your website needs geographic terms and phrases all over the place to boost ratings. Your meta tags