Monday, March 13, 2017

How To Generate High-Quality Leads For Your Business With An Effective Web Design Service in Long Island

Quality web design not only helps reinforce your brand, but it also establishes credibility for you site, which can ultimately generate more leads, sales, and revenue. Long Island Website Designers can help you design a website that displays your business in its best light, gives potential clients insight into the real you, and that is SEO optimized for top search results, which in turn can help produce valuable leads.

Leads, in general, are people who are contacting you because they have an interest in buying your company's product or service, including people who come to your site to complete forms to contact you or who dialed your phone number, which they located on your site, to reach you. In other words, these are potential clients or customers who have a need for your product or service and could potentially buy from you in the future. Theoretically, these leads are interested in a follow-up meeting or call, which is valuable to your company.

Once traffic is driven to your site, it is your websites' job to turn, or convert, this traffic into leads, meaning your website changes a visitor into a lead you can follow-up with. This is typically done by prompting a potential customer to leave their contact information, such as their name and other details, via a website form, or getting them to contact you via phone and provide this information.

If your site does not have quality web design, it is difficult to generate leads online. In fact, your website is the center of all your online lead generating activities; therefore, it is up to your web designer to employ effective online marketing strategies to help drive quality traffic to your website.

Web Design Long Island is a leading expert in web design services and can help generate traffic and produce quality leads for your business in the following ways:

Website Optimization

Your website or landing page is the center of conducting online business and sales; therefore, it must create a good first impression. Also, it must also be optimized for lead generation. Some ways Long Island Website Designers can optimize your website include:

  • Customer-centered templates-Customer-centered web design creates ease of understanding your content and helps customers understand your pricing schemes, which in turn helps with the buying process and entices customers to buy from you.
  • Include contact number-Including a contact number on your website helps increase consumer trust and adds credibility to your page.
  • Post forms on each page-Creating easy access to lead generating forms helps create valuable leads through your site.
  • Photos and testimonials-Photos add richness to your website, while solid Testimonials add credibility and powerful support for your offer.
  • Powerful content-Strong, compelling content creates an "imagine feeling" that helps consumers imagine themselves in the role of receiving the benefits of your product or service.
  • And more
SEO Optimization

Search engine optimization (SEO) helps ensure your website or landing page remains in top rankings in search results through organic web searches that consumers use every day, which helps increase visibility for your site and produce leads in the process. SEO marketing in conjunction with content marketing further increases this effect. Furthermore, SEO Long Island remains up-to-date in search engine algorithm rules and regulations, which helps prepare you for future changes that could potentially affect your ranking.

Responsive Web Design

Recent reports show that smartphone users alone are estimated to reach 2 billion worldwide by 2021. Imagine consumers logging onto your website or attempting to view a link via their email on their smartphone, only to have that website distorted and lacking any professional format. This could cause many companies to lose potential business because of inadequate web design.

Responsive web design helps ensure your website is viewable across all platforms, thereby:

  • Creating a seamless user experience on multiple devices
  • Increasing search engine ranking
  • Demonstrating an active online presence
  • And more
A site that is simple to navigate helps generate a higher number of leads from your traffic, which in turn helps produce more conversions.

Social Media Marketing

There are approximately 1.8 billion social media users, which means if your business does not have a social media page, you may be missing out on valuable leads. In fact, not only does social media continue to be an engaging way to connect with your target audience, but reports also show that social media platforms are growing as an effective sales generation channel.

Email Marketing

Email marketing has been around for quite some time and is still hailed as one of the most effective sources of generating leads. In fact, reports show that not only is email marketing 40 times more effective at acquiring new customers than Twitter or Facebook, but it also has a higher conversion rate (66%) as compared to social media, direct mail, and more.

Google Analytics

Google Analytics helps you understand where your traffic is coming from as well as what traffic is producing conversions, which helps you stay on top of your marketing scheme and make adjustments where needed.

Additional References

Monday, March 16, 2015

Why Your Small Business Should Be on Social Networks

Small business owner using social networks to his advantage.
The proliferation of using social networking has taken the business world by storm. The versatility, convenience, and not to mention the cost-effectiveness of each social networking platform has become so important that no business, either big or small, would dare ignore.

Social networking has given small businesses yet another means to promote and market their business for a relatively little amount of time and effort.

For small businesses that are not plugged in yet to social media platforms and are wondering what the fuss is all about, or pondering if they really need to use it, the answer is a definite yes. Every small business needs to engage in social networking platforms if, at the very least, they want to reach potential customers and stay competitive.

Consider the following reasons below why small businesses should look into social networking platforms:

Connecting with Customers. Social media has been becoming more important where a user may spend nearly a quarter of their time each day on social networks and reading blogs. This means that target audiences, either locally or globally, are already using social media.

Connecting a business with numerous social sites gives them the ability to connect with their customers. Through interconnection, businesses have a better understanding of what their clients want, and what concerns and issues they have that need to be fixed with the product or services. Positive engagement with customers not only gives businesses the opportunity to make informed changes faster than ever, but offers a way to improve reputation and branding, and acquire free exposure.

Build Engagement and Business Density. Social networks help build a community of friends and followers who are more than just a business entity. Posting updates about the business and anything that could initiate participation from customers offers a relevance of creating branding and density. The more people that like the business page as well as their posts will create a sense of trust, which potential customers may see as a great opportunity to try what the business has to offer. In fact, studies show that the traditional word-of-mouth strategy still applies online. The more people celebrate a business, the more people will be enticed to join the bandwagon.

Social Network is a Means to Spy on Competition. Since everyone is already using these social networks, a business' competitor is probably there as well. What better way to improve a business than to know what the competition has to offer. The risk of falling behind the latest trend and the latest products and services of competitors is probably the greatest thing that every small business has to avoid. Having leverage over competitors making the business a step far ahead when it comes to uniqueness and creativity will definitely make every small business grow.

Social Networks Provides Better Affiliation. As a small business grows, they will not miss any opportunity of asking for help or communicating with other business owners that can help them improve their business, and social networking sites are niches one can deal with. This gives small businesses the chance to discuss current issues within their market, or anything that they can collaborate on to promote and acquire affiliates with similar businesses. This can lead to a bigger partnership where both parties can share leads, share leadership and marketing strategies, as well as working together on issues that need to be fixed.

Social Networking Calls for Creativity. Having a social networking account or business page is a big social responsibility. If one business needs to promote, they cannot simply just say, "Buy, buy, and buy" every day in order to entice customers. This is not how netizens act towards advertisements these days. They long for uniqueness and creativity. They want something that not only asks them to buy, but a whole package showing credibility, branding, and what it is about the product or service that provides them any benefit. So, the more distinct an ad or promotion gets to be, the more people will like it, which, therefore, creates more traffic that will bounce back to a positive result for the business.

Social Network Provides Versatility. Every social networking site has a different platform to offer. For instance, Facebook allows businesses to purchase targeted ads intended for specific demographics, whereas Twitter gives more leverage for small businesses to create more personalized branding through the ingenuity of their accounts.

Likewise, other social networking sites like Pinterest encourage business owners to be more visual with their advertisements. By using photo and info-images, they get to cross the line between the common practice of posting updates in Twitter and Facebook.

Another social networking site that small business may try is StumbleUpon, which is a collaboration of micro-blogging and partly a social networking account. It encourages business owners to break away from several-thousand-word articles that usually bore consumers, and instead use other mediums like pictures, music, quotes, chat, links, and other means.

Using a social network is not just a short-term fix, but a long-term strategy for small businesses to actively listen and engage with existing and prospective customers. Social networks build awareness, marketing and sales promotion, and build loyalty.

For a business to be successful, it must first clearly define strategies that would incorporate their goals and objectives, along with their concept and ideas on how fast and up to what extent they want to achieve success.

Using the advantage of each social networking feature, such as search results with Facebook, Google+, or Twitter, as well as using keywords and phrases to create a stronger demographic audience, especially with their local audience, that will be the foreground basis of expansion and growth of their business.

Using blogs, micro-blogs, interesting photos and videos, updates and posts, a small business can easily drive traffic back to the business site. These have all been proven strategies that lead existing and potential customers to easily share and promote; and all these have become secret weapons of many small businesses.

Craig Corbel is the VP of Marketing at Solution Web Designs, a web design firm in NYC also specializing in online marketing for small to mid-sized businesses.

Why Your Small Business Needs a Mobile Website

The optimization of a business website to a mobile website and a tablet.
We all have witnessed a phenomenon where people have come to a point in their lives that they are spending more time with their mobile phones than their laptops or PCs. In fact, many offices have now adopted a free-form way of working where people are no longer holed up in their cramped offices with window panes overlooking the city.

Everything can now be accessed through a mobile phone; from banking online, shopping, social networking, doing mobile research, mobile TV, right on down to doing business transactions.

Because customers are looking for a more convenient way to do their business through an easier platform, this becomes a perfect opportunity for small businesses to expand their presence with a mobile website.

Other reasons why small businesses should go mobile include:

Competitors are already doing it. It has always been a dog-eat-dog endeavor in the business world; and much like animals, small businesses should learn to adapt in order to survive. Sweeping through mobile technology changes is a necessity no one should ignore. Perhaps even a local competitor across the street from one's business is already using a mobile website to gain more potential customers, and missing out on this may cause a business to be left behind.

Customers expect it. Customers have also adapted to this change for a new lifestyle and a need to go mobile, and what better way to cement customers' perception that a business cares than giving them what they want and need.

Engage customer support and service. Since everything is now available at the touch of a finger, customers prefer a different level of engagement with the businesses they trust, something real-time and convenient. If an issue arises, they want to feel that their concerns are important, and when their issues are resolved, they will feel valued and will be more likely to keep coming back for the business' products and services.

Having a mobile website also makes it easier to reach out to customers for promotions and discounts, which could keep them loyal and encourage them to make additional purchases.

The opportunities are endless. Another way to get the business on the front-line of mobile apps is through social media integration, fan walls, push notifications, and user incentives. Through these applications, customers are guarded down towards upcoming promotions and advertisements, and are more likely to be engaging.

Mobile websites can also encourage customers to participate in surveys as well as customer reviews and forums, which could benefit both parties. Here, customers can extend their concerns about the business, and businesses can get valuable feedback to make their business better. Hearing from the customers creates the illusion that the business is willing to give its 100% commitment to provide quality services.

Maximize business presence. With mobile websites, customers will have access to the business for 24 hours a day, 7 days a week, and from just about anywhere in the world. Through this, buying decisions of customers become easier. The same holds true when they have concerns that need an immediate response.

Sales can be heightened. Customers' interest in the business' product or services is the aspiration of any marketing strategy, but any unfulfilled curiosity may decrease potential revenue. When customers are able to reach and gain access to a business through a mobile website, this may lead to a participated sales conversion. In fact, studies show that about 20% of sales from business revenue are actually generated through mobile purchases. Combined with these statistics and the need of customers to have everything on their mobile phone, this makes it a no-brainer explanation as to why businesses should engage in mobile websites.

Build a partnership with similar business ventures. If a business wants to grow, they will more than likely need help from other supporting businesses, and this is where mobile websites come in handy. Sponsor applications can help small businesses branch out during their start-up phase. By allowing hopping into their established mobile application, small businesses will have higher chances of going independent as their new mobile website gets online. It would also help small businesses acquire more potential customers through the existing customers that sponsor applications have.

The only drawback of mobile websites that small businesses should have to consider is the cost it would take. There are many companies who are willing to integrate current business pages and websites to a mobile website application, but the cost of it can be a bit pricey. Depending on how much a small business is willing to shell out, the prices charged would vary by the type of business the clients have, their requirements, and the value they want to attain for their customers.

Prices can start from around $300 and may go up to as much as $1,500 to $2,000, depending on how intricate the mobile design would be. Why? One reason for this is that websites on low budget usually have designs that view pretty badly on mobile devices. Another problem is that it may take a fairly long time for the website to load. Also, the fonts on the pages become pretty small when scaled down to that size, and customers might end up going through too much effort trying to zoom and pinch in pages in order to navigate the site. And if the mobile website does not have Flash, it becomes relatively boring and plain.

Studies show that customers who had bad experiences on mobile websites usually turn to a competitor for their business and may even think twice whether or not they would ever come back again to the original company. On this note, there are still small businesses that have not come around and optimized or improved their mobile websites. For this reason, right from the start small businesses should begin thinking about how much commitment are they willing to give, knowing that the budget for a mobile website requires a little bit more.

More and more are adapting new technologies for marketing, and going mobile remains a profound means that could benefit any small business on a long-term basis. With higher customer expectations and a crowded marketplace, small businesses will be more equipped, more accessible for all customer entities, more comprehensive, and will have more leverage among competitors when they go mobile.

Craig Corbel is the Vice President of Marketing for Solution Web Designs, a top NYC web design firm that specializes in web design and online marketing for small and mid-sized business.

Saturday, July 26, 2014

Why You Should Redesign Your Old Website

NYC Web Designer Resigning a Model's Website
An International Model having her website updated and redesigned.

Web design and search engine optimization has been moving remarkably fast over the last few years. This is exciting news for any small-business owner hoping to grow their business in a relatively easy and rewarding way. There are many reasons why you should redesign your old website. 

Your potential client should be blown away by the personalization of your website. They should feel compelled to choose your business above any other. It's easy to get lost in the sea of endless websites and business choices. Hiring an expert will help ensure that you don't.

There are plenty of critical tools that you can use to your advantage. The most notable of these tools is SEO search engine optimization. SEO is a great tool in helping potential clients to find your website and learn about what you have to offer. There is an abundant pool of potential customers out there and most of them use search engines to find what they need. Sure, it's great to have a website to attract clients, but making sure your website is easy to find is another important aspect of having an online presence. 

People aren't likely to find your website the same way they could find your ad on a bench. There are so many websites out there, so you need to make sure your website is easily accessible to the public. You need words that are capable of grabbing attention. The potential client needs to choose you over your competitors. This can be done by our team of experts who will ensure that your website is one of the top search results with relevant keywords and links.

It is also important to create a website that retains the customer's attention. Half of the battle is getting potential clients to your website and the other is keeping them there long enough to choose your company over your competitors. This is a complicated process in which an expert can help tremendously. The main reason why you should redesign your website is that it's a profitable investment. The future of business is online, and the future is now.

Online marketing is a great way to attract new customers. This can be done through various strategies, such as search engine optimization and attractive web design. Your website is a great way to attract and welcome new customers as well as provide a professional personality for your business. A website allows your customers to feel connected with your business in a way that's personal and instant.

Your visibility is the most important part of SEO search engine optimization. If your business is hidden beneath hundreds of others, on the 15th page of a customer's search it isn't very likely that they're going to choose you. The services provided to you will help with proper keywords and phrases, external links, tags, page density and proper descriptions. It's also useful to use keywords within the URL. Simply owning a website does not mean you are visible within search engines. It's vitally important to make a conscious and informed effort to increase your online presence.

You need to produce content of high quality that educated potential consumers on what exactly it is that you can do for them. You need to separate yourself from competitors as an expert in your industry and prove that you are the best in the business. It is important to ensure that you have blog posts to share with your consumers in order to help them learn about your services and to help them feel more connected with your brand. Branding is a great aspect of marketing. It's also great to create visually rich content such as pictures and videos of your business.

One of the best online marketing services is social media. These are platforms such as Facebook and Twitter, which already have a very large range of daily users. These users are likely to find your business through social media because social media has become a new form of everyday communication. Users spend countless hours browsing through social media, and creating a following that will share our posts and re-tweet your tweets is a remarkably valuable tool. Social media is the future of marketing, so it's important to create a strong online presence that draws in potential clients. A professional web design company is the best tool to create a rich experience for your customers.

It's also important to ensure that you have local SEO. It is good to have customers from around the world interested in your business, but having local clients is even more important. These are the people that will visit your place of business and create a thriving business environment. Having local consumers who can find your business is a great asset to any company. This includes clients who are in town and looking for a place of business through search engines. Local SEO is a great way to improve customer traffic in person.

Improving an old website is extremely important. Old formats were littered with confusing tables and tacky looking links. There are now much better tools to create a positive visitor experience that is unique to your business. It's better to avoid template based website creators such as wordpress, because these aren't personal at all. You want your website to stand out above others, not blend into a sea of endless and non-personalized websites. Hiring a web designer can help improve the aesthetic of your website and make the overall experience for your customer more enjoyable.

There are many things to consider when you are updating an outdated website or even creating a website for a new business. It is a worthwhile investment to hire a professional web design company to help your business create a website. A professional web design company can help ensure a friendly user experience and help draw new traffic to your growing business. There is no better way to grow your online presence. Your business will surely stand out above your competitors and your growing customer base will reflect this worthwhile investment.

Craig Corbel is the Vice President of Marketing for Solution Web Designs, a leading NYC web design firm that also specializes in Strategic Online Marketing.

Wednesday, April 23, 2014

How to Create an Effective Email Opt-In List
Email marketing remains to be one of the top sources for lead management. Studies show that businesses that build a strong network for their email list have a positive return of investment of up to sixty percent. Take, for instance, that enjoys their profit of $75 billion just for the year of 2013.


They have the urgency to treat their customers as a precious source of information, meaning they value consensus building of what their customers really want to receive in their emails, and they know very well the value of integrity of email marketing.
So why then email marketing remains a leading communication channel? 

Let us face it, all Internet users today still love receiving their non-spam emails. They even check them every day.

With this note, it is vital for all business, either small or big to work the most of their email list. How? Through the most reliable and efficient way, email opt-in list.

Email opt-in list is a means of encouraging customers to give willingly their email addresses, which is not only part of the sign up process, but as part of the company's contact list for email updates and newsletters. A "double opt-in list," another process to ask customers to give out their email addresses, is sending subsequent confirmation email after a customer has signed up to be on the email list.

All in all, email opt-in list provides a direct line of communication between any business' target audience, and it also builds a trusting relationship between its subscribers.

Having an email opt-in list is important in order to avoid emails being reported as "spam." Why? Because when a company is not honest enough or is sending emails where customers aren't expecting them, a customer can report these emails as "spam" to its Internet Service Provider like Google, Hotmail, Yahoo, AOL, and MSN. And when this happens, ISP will start monitoring all email activity of the company, and when enough people on the contact list have reported their emails as spam, the company can be blocked. 

Any business could not afford this from happening because not only will their email server be blocked from sending any emails, including emails that have any link related to their business site, but it would also be almost impossible for them to retract the ISP's decision; and this could even mean the end of their business.

Though, many businesses may prefer social media icons instead of email opt-ins, but even if likes and followers may be valuable, email listing remains to be as important.


Social networks do not generate any list that the company actually owns.
So, how then can one fatten their email opt-in list, and get customers to sign up? Here are tips that can help any business capitalize and generate more leads through their opt-in list strategies:

  • Make it Easy and Visible for Customers to Opt In. Time is very essential and not everyone is patient enough to spend a lot in filling up too much information in the sign up page. Therefore, when people are on the website, signing up should only take as little as possible. The less information you ask from them, the more people will sign up. Likewise, opt-in forms must be very visible, so that it would be hard for visitors to miss it. It does not even matter if the site over kills opt-in forms, so long as emailing listing are doubled or tripled. As a tip, opt-in forms can be placed on the primary content window, on the right-side hand of the page, or even below every blog post.
  • Experiment with pop-up Ads. Though, most of the time users gets annoyed receiving these pop-up ads, it is still amazing that it can generate not just clicks, but a compelling number of new subscribers as well. In fact, studies show that many businesses can generate as much as 13% to 15% of sales because of pop-up ads. Showing visitors what is in it for them when they sign up, makes a pop-up ad more interesting and will likely generate leads. For instance, if the website is all about healthy living, their pop-ups must be design in a way that their visitors get so many benefits when they sign up, such as telling them that they will become one of the few smarter people in the world to make the first step to a healthy living, or as part of the signing up, they will receive free video tutorials of diet and exercising tips. All these makes it a great way to present to the visitors what else they can get aside from receiving daily or weekly updates about the company and its products.
  • Offer incentives subscribers cannot resist. Incentives do not always mean fabulous prices for signing up. While this could be a good idea, at some point, businesses will end up with a subscriber who only wants to win, but not someone entirely interested of what the company has to offer. Offering incentives through reports, audio seminars, freebies, newsletters, webinar, free e-books, or other vital information about the services and products is more appealing. Another better approach is to keep subscribers from actually subscribing. For instance, dividing video tutorials or audio seminars into parts, and only revealing the last part or the rest of the videos exclusively when they subscribe, leaves subscribers wanting for more, making them stay as a definite subscriber. 
  • Building business density - the conventional "word of mouth," is the most effective means of advertising and is also applicable online.  By showing new visitors how many people have trusted your company through the number of subscribers one have, or by showing how positive comments and surveys are about the company, how many followers or shares have been accumulated through other social media accounts, and how positive reports are regardless of sales, awards accumulated, or anything valuable information that could uplift the company, will likely convince new subscribers the density of the business. This in turn, will convince them to trust the business, which could generate not just a number of sales, but a number of new opt-in subscribers as well.
Any expert online marketer would always say that "the money is always in the list." Generating leads for opt-in subscribers can be difficult and time consuming, but it is worth the gold. How one business goes about building strong email list depends on their creativity and willingness to innovate. By investing time and loads of effort into an email marketing campaign, any business would surely agree first-hand how efficient and effective email opt-in list can boost their sales and revenue.

Craig Corbel is the Vice President of Marketing for Solution Web Designs, a NYC-Based web design firm that specializes in online marketing and email newsletter services for small and mid-sized business.

Sunday, April 20, 2014

Why Small Business Needs to be on Google Places

Importance of Google Places for Businesses

The basic know-how for any business is to gain visibility in search engine results either for a local or global market. One of the most effective strategies is to optimize the use of Google’s website listing services such as the Google Places. 

Big or small, more and more businesses, are grabbing this free service for their potential customers to find them easily. In fact, according to Google, a large percentage of searches online are related to mapping or location searches for businesses.

What is Google Places?

Google Places is an innovative search facility that focuses on creating a reliable database of places, including those of establishments and businesses. Business owners, who are enlisted with Google, may use this listing service to manage and promote the physical location of their business.

For instance, one customer is looking for lighting fixtures for his new restaurant. Yes, he may be looking only for images or possible products fit for his new restaurant, but in the latter, he may also be looking for places where to purchase them. So, if Business A is advertising lighting products tailored fit for restaurants and offices and is listed in Google Places, their products will be part of Google’s online advertising program that enables them to reach this potential customer who is interested in buying lighting fixtures fit for his new restaurant. This way, a business listing with Google Places can find an excellent opportunity to create brand awareness.

Advantages of Google Places

Employing the use of Google Places is highly recommended, not only for small businesses starting up, but for any business wanting to get a free exposure online. More so, Google Places gives businesses control of their brands.

It allows businesses to manage the information they put in correlation to their brands and present them the way they like it for searchers online to see. One may fill up the information page with information like the business’ logo, photos of business store fronts or products, their description of what services or products they offer, hours of operation, their contact information, and other vital information they want their searchers to know.
Managing all these information is very easy. 

Plus, one may change it anytime they wish to, especially if there are important updates or changes to the business information or products and services they offer. First, however, is for the business owner to participate with Google Places’ free online registration, then fill up their information and verify their account. As the account is established, Google Places will simply give a walk through on the following steps to get started and take control of the business and their brands. All these steps make sure that only the right information is displayed for Google Places to advertise. 

Other Benefits of Google Places Include:

Google Places is a cost effective local marketing strategy. Unlike other Google advertising systems where clients are charged per click of the researcher, Google Places is absolutely free. Even businesses that did not put up any website yet may register and use their services for free. In fact, it is by far the cheapest means to advertise, even with traditional options like pamphlets and leaflets. More so, their premium options like advertising coupons for first time or repeat customers as well as information where to find the nearest parking in your business is absolutely free.

  • Google Places enables businesses to reach millions of online users – numbers have already proven that over 97% of searches are coming from those looking for local businesses or local establishments online. In the first place, this already makes sense because why would someone from New York be looking for something he immediately needs in  state. This is why it is important for any business to boost first their local markets before going big, and with Google Places’ great listing, local businesses will have bigger chance for their millions of customers to find them easily.
  • Improved search engine page rank – not only does Google Places focuses on local searches, it also prioritizes businesses listed with them in Google’s searches and display them at first rank on search engine result pages. For instance, for a steak house business in Queens’s area New York enlisted with Google Places, will have first priority over other steak house businesses in the same area, giving more potential customers. Then again, Google Places will only show results for steak houses within the Queens’s area and not the entire New York City. Therefore, competition from businesses from other city or states or outside of the locality is restricted. And so, the possibility of a steak house business enlisted with Google Places to be found is much better.
  • Freedom for Keyword Traffic- since Google Places allows customers to choose keywords to trigger their businesses. The relevance of this system is that it gives clients enough leeway and be more creative to think of the best and most effective search keywords they think may give them sufficient online traffic.
  • Businesses are easily found in Google Maps – giving the exact location of a business gives more access for potential customers to actually buy or take their services. It then becomes hassle free, without having to spend too much time, money, and effort roaming and asking around for the business’ location.
  • Google Places is easy to manage – maintaining the information in Google Places is very easy. Business owners only have to log in, and they may edit or update their information anytime. They may even check how many clicks they got or how many people have seen their ads.
  • Google Places is available through smart phones – convenience is the key to modern world and with Google Places being on mobile phones, it becomes easy for anyone to locate and reach the exact location of the business they are searching for and this again only means more potential customers.
Thanks to the innovation of internet marketing, finding a business brand or service today is more convenient and time efficient. With the help of Google Places, more and more businesses are given the chance to optimize internet advertising through their free and effective services.

Craig Corbel is the Vice President of Marketing for Solution Web Designs, an agency specializing in web design and online marketing, including Local SEO services for small business.

Additional Information

The Importance of Regular Press Releases

Man Reading a Press Release

The Internet has become an influential means for people today. Which is why, over time more and more businesses have utilized all its resources as an important tool for marketing. 


The cost effectiveness of online mediums can boost a business' likelihood to increase revenue by reaching a wider scope of audience for their potential customers.

One major component of online advertising and strategic optimization of a website is through press releases.  Their popularity has doubled over the decade reaching to over thousands of press release sites that are offered for free online.

Using and online marketing agency should be part of your strategic portfolio. They have replaced numerous traditional pricey means for brand promotion and public relations communication, such as print and media ads in televisions and radio that may only reach a local or smaller group of audience. Unlike them, the new way of a press release online is all about written announcements directed at members of a business group.

As a new-age marketing tool, what most business enterprises send out as a press release are write ups about scheduled events, new products, new services, promotions, sales, and other announcements claimed as having great news value.

More so, press releases are also highly utilized to create customer density. A certain write up can talk about how positive their business or products get from customer reviews and comments. When other members see this, they are more likely to be enticed to invest or buy the said product. The same goes when business uses press release to promote a new product or service. It becomes easy for these kinds of news to become viral as it improves the chances that other customers who may have already tried it to share the good news to their other friends and colleagues.
Just like the traditional "word of mouth" strategies that businesses invest in back in the old days is the same online strategy that press releases hope to claim. By publishing positive write ups online, a business appears more prominent and acquires more credibility when many have judged the piece important enough for it to be republished by another objective third party.

Other important features that businesses can utilize out of a press release are:

  • Control over press release form - making the write up as relevant and interesting in the form that one wants is the essence of a true press release. Other than just writing blogs or news articles, one can add their personal touch through a video clip, images, or any multimedia material that can convey a story or message in a way how one may want it to be as interesting and exciting.
  • Gives wider exposure - with millions of users online it is not impossible to reach them all, but what is more interesting is that there are over 300 press releases that with high rankings that offer their services absolutely free.
  • Providing ads on - a press release needs to be more than just an announcement of news. It should provide the reader a wider perspective and much more action opportunities that keep them continuing not just their membership, but also their interest to read every press release. This can be done through special offers, free trials and consultations, paper download discounts, referral forms, newsletters, free webinars, podcasts of learning materials, and reports of accomplishments and awards.
  • Portability and convenience - press releases can be read significantly in any form of social media, such as Twitter, Facebook, Google Plus, and LinkedIn where expansion of target audience is present. Blogs are another medium where press releases can be maximized, which can be included to the official company's website. More so, press releases can now be read even with smartphones.
How to Optimize Press Releases for Better Results

Provided that press releases are such an important means for online marketing strategy, maximizing its resources will more likely reach wider prospective customers. When they are carefully written with relevant and interesting information, a press release can easily be found, readable, and shareable by its target audience. Hiring an experienced press release service can ensure all your online marketing goals are achieved.

About eighty percent of online purchases start with web searches and using search engine optimization can help any website deliver their press releases effectively with outstanding results. Here are tips to optimize better a certain press release:

  • Identify search terms that would lead back to the press release - search items are used to electronically retrieve data. They are what surfers use to enter in search engine fields. So, if the business is all about car parts, keywords used on title pages as well as in description pages should match search terms that users may use.
  • Scatter keywords in the body of the content - keyword cannibalism is something that all publishers must avoid. Press release must only contain about three to four relevant keywords that should be scattered and repeated not more than four or five times on the content. This way, search engine will find the write up keyword rich and link it more often when corresponding search terms are looked up online, which give better search reviews and results.
  • Build Links and hyperlinks back to the website - hyperlinks are considered as the backbone of websites. They are used to link a business website outside to reach a wider scope of audience. In the case of a press release, they are used as footnotes to direct back the audience to the website and to allow them to move freely around the website to explore more information provided.
  • Use social bookmark -social bookmarking is dedicated to manage daily work during internet surfing. By using social bookmarking to share business URLs, press releases will gain more search engine visibility and views.
  • Use multimedia links for YouTube - using video uploaded on YouTube of flash media makes any press release more interesting and worth readable.
  • Using eye catching headlines and sub-headlines - just like a subject line for emails or slogans of any TV media ad, headlines of press releases should invite visitors to read it. Do not write headlines that would only fit keywords, but something that can pop imagination and attention.
Using a press release can simplify the process of advertising and promoting business products and services into popular search engines like Google. It is one online strategy that businesses should grab not only because of their free services, but because it has been proven as an effective consumer communication tool to attract potential customers and thereby gain more business revenue.

Craig Corbel is the Vice President of Marketing for Solution Web Designs, a turnkey web design and marketing company for small to mid-sized business.

Additional Resources