Friday, August 4, 2017

How to Set Up Google My Business

How to Set Up Google My Business in 6 Easy Steps

You have invested your energy money and time to create a new website for your business, but have you analyzed how you can benefit from using a feature known as Google My Business? Having a Google My Business page is very easy. Not only is the feature free but it also brings many benefits to businesses.

What is Google My Business?

Google My Business is an easy-to-use tool organizations and businesses can use to manage their online existence across Google. When you verify and edit your business information using this tool, it will be easy for you to help customers find you and you can use the chance to tell them what your business is all about.

Benefits of setting up a Google My Business Page

  • It increases the chances of your company being found by potential clients through this feature, Google will know your business as well as its location. This helps to legitimate the company in the eyes of Google hence increasing the chances of ranking higher.
  • Your company will stand out because of appearing on the Knowledge Panel.

  • When your business has the Google My Business Page, the possibility of appearing on Google Three Pack is opened. Google Three Pack is a part of a page that usually appears under a Google Maps Section.

  • It lets your customers and clients add reviews on your products or services and your brand. Reviews are essential these days. Other than acting as a local ranking factor, reviews help by increasing reputation and with e-commerce conversions. Start asking for reviews immediately after you set up a Google My Business Page.

  • This feature makes it easy for your company to be found. Since your business gets added to the Google maps, current and potential customers get the chance to know more about where you operate from and can even ask Google for directions on how to get to your premises.

  • It gives users access to your company’s location, contacts as well as the website.

  • It lets you add videos and pictures of your company. This way, clients will understand the products or services you offer easily. Additionally, you can add your logo as it increases the chances of visitors/users clicking on your profile.

  • The business hours can also be displayed, and this is really helpful to any potential customer.
  • It helps you to use other Google features like Google Posts.
How To Set Up Your Company’s Google My Business Page

1. Start by going to https://www.google.ie/business

2. Create an account by signing up if you don't already have a Google account for your business. You will be prompted to log in using your Google account. In case you do not have one, you will have to create it.

3. After logging in, you will get to a screen where you have to fill in some details (standard information) about your business. Two fields that you may find challenging are the category and Eircode.

  • To locate the category that your company belongs to, type the category on that availed field and then Google will show all the available options. To find Eircode, go to https://finder.eircode.ie/#/.
  • Be aware of the information you provide. The data needs to be consistent as this is key in showing that you are stating facts. Make sure that the company information you provide (company name, telephone, address, logo, etc.) is the same as those on the company’s website. When you use different company profiles, Google could assume that these are two separate businesses.
After filling-in, all the details, click continue.

4. Choose Google My Business without an address or with an address. A new screen will appear, and you will be required to specify if you can deliver goods or services to a customer’s location.
 

If you don’t have any physical address, but you can deliver the product to the location of the client, click yes.
  • In case you have a physical location, but you don’t deliver your products to the client’s location, click no.

  • If you don’t have a location/address, click yes.

  • If your answer was yes in the previous question, you will need to pick the radius of your service area. After that, answer the next question, if you can serve at the business address.

  • In case you have a physical address, be sure to check the field. If you don’t have one, leave the field empty. Don’t write anything else.
5. Verifying information. Here, a pop up will prompt you, asking if you have been authorized to manage the business and accept the Terms and Conditions of Service. Make sure you tick the field and then click continue.

6. Get the verification code by post. At this moment, another pop-up window is going to appear and ask how you want to get the verification code. The option will be by call or post card. Choose the option that suits you, preferably by post card.

7. Wait For Your Verification Code - It takes a maximum of 21 days to get your verification code via post, but they normally arrive sooner. Make sure that you keep checking your post after you request the code.

8. Verify Your Business Listing - After getting the code via post or call, you have to go to the Google My Business account and then introduce it.

Your account is now verified. You have set up the Google My Business Page and checked it; now you are ready to go. The more complete your page is, the better. Take the time not to learn the Google My Business Page basics. 


Consider watching a Google video since you’ll understand how to add information once an account has been verified. Take a look here. Immediately you set everything up; you’ll be able to access the page’s insights.

Now you know how to set up a Google My Business Page and the benefits you’ll get once you have it. Why wait any longer if you can enjoy this free service and still grow your business? Consider creating a Google My Business Page today!


About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a Leading Online Marketing Agency that also builds strategic websites for small and mid-sized businesses. Learn more by visiting their website at SolutionWebDesigns.com 

Tuesday, July 11, 2017

Questions for Choosing an SEO Web Designer

5 Questions to Ask When Choosing an SEO Web Designer

5 Questions to Ask When Choosing an SEO Web Designer

There is a huge difference between a web designer and an SEO web designer. Choosing the right design team for your business is critical if you want to generate qualified leads for your business.

A web designer will make a pretty website. If you are a model who is building a portfolio website, you may not need SEO. Your name will be the only keyword required to find you and the search engines are smart enough to figure that out with proper SEO installed on the website. However, this is not a sound strategy for a business website that should generate customers and have a financial return on your investment.

An SEO web designer will make a pretty website strategically designed to generate business based on search engine keyword searches from your potential customers. SEO, or search engine optimization, refers to building a website that meets the criteria for showing up in Internet searches, and especially Google because they are the most popular search engine used by the public.

A good SEO Web Designer is invaluable. In fact, studies show that properly done SEO alone, can increase your business by 25% or more per month and on a consistent basis over old or unoptimized websites. However, all web designers are not created equal. When choosing a web designer, ask the following five questions to verify their qualifications and ensure you are selecting the best designer for your needs and budget.

1. What Is Your On-Page SEO Strategy?

Your first question could be: Do you do SEO? You can expect the answer to be "yes" from even the most unqualified designer. Your next question should be: How you optimize a web page for SEO? A qualified SEO designer will mention these fundamental points to building a proper SEO website:

  • Keyword Research - To find the best keywords people are using now to find the products and services you offer. If you are a local business, the keyword phrases should include the most popular searches as found in the Google Keyword Planner.
  • Proper Page Titles - Using the most important keyword phrase for the page.
  • Proper Page Description - A compelling description of what the page is about, using the primary, and secondary keyword phrases for the web page. However, you do not want to stuff keywords just to use them. The description should not exceed 149 characters including spaces, and it should have a call to action to make searchers want to click to your page.
  • 800 to 1,000 Words of Original Copy - If you copy is not 100% original, your web page will not rank. There are tools online, such as Copyscape, you can use to determine if your content already exists on the Internet. Plagiarized content generates ranking penalties.
  • Proper Header Tags - Header tags start with H1, H2, H3, etc. H1 is the most important and would likely be the title of your web page. The H1 tag should have the same keyword phrase as your page title and be found in your page description. Header tags can go all the way up to H8, but if you had two good H1 nd H2 tags, you would be well ahead of most of the other websites on the Internet.
  • Relevant Pictures with Alt Tags - Pictures help tell the story of your business without requiring the visitor to read. Photography is critical as most visitors will scan a web page and within four to five seconds, decide if they are on the right website. Posting a picture the visitor would expect to see help keep your visitors on the web page longer. Your designer should only be using licensed art, or original photos supplied by you. Using unlicensed art opens your business to the possibility of copyright laws that come with fees as high as $1,500 per picture or more. Think of an alt tag as a short description of the picture a blind person would understand what the picture is about. If you have two H tags, you will want to have two pictures. Picture one should have an alt tag for the keyword phrase you are trying to rank for in H1. Picture two should have an alt tag from the H2 keyword phrase and so on.
  • Proper SEO Copywriting - Your targeted keyword phrases should not be on the page more than a few times, and they should be spread out throughout the page. Never twice in the same sentence or paragraph. The copy should read well for the visitor and not sound like a bunch of keywords stuffed into a web page.
If your web designer cannot speak with confidence to these minimum basics of SEO web page building, thank them for their time and continue your search.

2. What Kind of Platform Do You Use?

The only correct answer here is a responsive website design, which means your site is automatically formatted for desktop, tablet, and cell phone visitors. Try to avoid any custom web development projects. Not only are they costly, but you also lock yourself into the company and their rate of fees for the rest of your business relationship.

Most non-SEO web designers love to use WordPress because of its simplicity. Strategic marketers tend to stay away from using it. WordPress comes with "plugins" that can make a website responsive and do automatic SEO implementation, which is far from accurate or useful.  WordPress sites are extremely vulnerable to hackers.

Look for a platform that has a WYSIWYG (What you see is what you get) interface. You never know, someday your business relationship could end, and you may find yourself stuck having to make web updates yourself. Also, a platform with phone tech support (most support is all email these days) is always a good idea. Duda would be a good example to learn more.

3. What Services Do You Provide After You Finish My Website?

If you get a blank stare or a long pause to this question, this candidate is probably not qualified to maintain an ongoing SEO service. When your website is finished it is not the end of the job; it is the beginning of the job! A properly optimized website is a great (and required) beginning to marketing your business online but it does not end there.

Have your designer install these free services with YOUR gmail or live account:

  • Google Webmaster - To submit sitemaps, be alerted of any crawl or server issues, and more.
  • Google Analytics - Track what happens to the traffic that comes to your website.
  • Google My Business - Provides Google with information about your business of interest to new customers.
Websites need high-quality backlinks to help boost your keyword rankings. This service is an important part of ongoing SEO. Backlinks should all be manual (no computer programs) and be in the form of blogs, social media posts, and content marketing including press releases. 

More is NOT better! Think of this as work you would do yourself, in your own voice, if you have the time. High-quality content with keyword phrases linking back to different pages on your website is a long-term plan for success. Your monthly SEO program should be consistent to yield the best results.

4. What Kind of Monthly Reporting Will You Give Me?

When you visit the doctor, he or she will maintain a chart of your medical history. The same idea applies to your online marketing program.

An SEO marketer should have access to a program that tracks all your H1 and H2 (and so on) keywords and keyword phrases. Knowing where your keywords rank on search engines tells you what pages you have to focus on with your monthly backlinking. Naturally, the higher you rank, the more traffic you will have coming to your website.

But you will also want to know what is happening with the traffic that is coming to your site. Key marketing metrics include number of visitors, bounces (meaning visitors look at one page and leave) and bounce rate, average time on a page, average time on the site, where the traffic is coming from, unique visitors, and what pages seem to have the most interest.

These are most basic examples of what online marketers track, but the important understanding is that adjustments and improvements cannot be made if you do not know how your new website is performing.

5. How Much Will My Website Cost?


This one situation where the lowest cost rarely equals the best service. Just like in your business, you can quickly point out why your lowest cost competitor does not provide a good value. That is because you have a lot of product knowledge and experience when it comes to the details of your business.


A properly built SEO website requires a lot of man-hours from qualified and experienced professionals, who are not free or cheap, and shouldn't be. Just like you would expect your customers to hire experts in your field, you should hold the same high regard for the person, team, or company you trust your website too. Your team could consist of SEO Specialists, SEO Copywriters, Designers, and most often overlooked, experienced Managers who oversee and make final decisions on strategy and design choices.

Spending money on advertising is different from spending money on marketing. The best marketers put a tremendous amount of heart and soul into generating results because return on investment (ROI) is the nature of their industry. If during your interview, you do not get the feeling of this passion and commitment to your long-term success, you may not be talking to the person that provides the best solution for your business.


That being said, the cost of a proper website depends on the size and the number of pages it will have. You should have the traditional pages for home, about, services, testimonials and a contact page with your location is customers come to you. But chances are very good none of those pages will generate customers except for your home page, and that would be based on how many people search your name or brand.

It is the services page most businesses overlook. I will use the word services here, but if you are a doctor, it is a list of what you treat, and if you are a store, it is a list of what you sell. Say you list fifty different services you provide on your services page. Each of those services has to have it is own properly optimized web page if you want to generate leads.

But don't panic!


You do not have to add all fifty pages during the initial build. I recommend to my clients that we chose which services to start with by balancing the services with the most keyword searches with the services that generate the most revenue. You can add more pages once a month, or once a quarter, or on any regular schedule, you like. Search engines love new pages! This strategy allows you to post revenue-generating web pages with the keyword phrases your customers are using right away and supports long-term growth to where the existing pages generate revenue for the new pages.

Some firms charge by the hour while some charge by the project. I prefer offering clients a flat rate per page and choose to manage the hours in-house. There could be additional fees for licensed art, web hosting, creating or updating social networks, email addresses, and photography and video services.

About the Author


Craig Corbel is the Vice President of Marketing for Solution Web Designs, a leading web design and online marketing agency located in Long Island NY. Learn more by visiting their website at SolutionWebDesigns.com

Saturday, June 24, 2017

8 Ways to Improve Visits to Your Blog

8 Ways to Improve Visits to Your Blog
8 Ways to Improve Visits to Your Blog



All too often companies publish great blog posts assuming the traffic will naturally roll in. However, it requires a bit more effort to generate interest in your post and thereby increase traffic to your blog. In fact, the following 8 tactics can help improve visits to your blog, so your efforts do not go wasted. And, they can be implemented yourself or via a reputable blog posting service.

1. Understand Your Audience

The first step to increasing visits to your blog is to know your audience's behavior so that you can gear your content towards them.

To do so, just type your blog address into a search engine like Alexa, then scroll down to discover the level of engagement, which will be provided in three metrics: daily page views per visitor, bounce rate, and daily time on site. Using these three parameters, you can make the necessary adjustments to increase the level of engagement in your posts.

2. Generate Ideas From Useful Comments

Reading blog comments is a great way to connect with your readers, and it can also provide a lot of useful ideas. Find comments from knowledgeable people that can be used for future blog article topics. This can be done by skimming your own posts for useful comments, or you could also find them by visiting authoritative blogs, such as Moz Blog, that contain comments that provide expert advice.

A site like Buzzsumo can also be used to help generate ideas. Simply key in your primary search engine keyword, and it will display the number of social media shares for the most popular posts surrounding your keyword, which can then be used to inspire social media engagement in your posts.

3. Create Viral Content

To create viral content that increases traffic to your blog, look for the sites that consistently create successful viral posts. When researching these sites, you will typically find that some of the most successful tactics used include understanding their audience in addition to presenting intriguing ideas.

They also will have a great headline. In fact, studies show most people will click to read your post simply by having a curiosity-driven headline alone. A site such as Ubersuggest is a great tool for finding related keywords and phrases you could use in your blog title to help generate interest. They also include short emotional videos, which is an excellent way to get readers involved with your blog post topic.

They also tend to limit engagement. For instance, the more social media sharing buttons you have, the lower conversion rates tend to be. Therefore, many successful blogs tend to provide limited choices to drive engagement with a blog article and increase search traffic.

4. Use Long-Tail Keyword Phrases

Long-tail phrases have long been a dominant traffic driver. In fact, they influence most search engines, including Google, which drives organic traffic to your blog and can ultimately increase your traffic. To identify useful long-tail keywords, you need to research thoroughly and then create long, effective phrases with these keywords front and center. This not only helps bring traffic to your blog but also builds a strong community around your ideas.

Long-tail keywords teach you various things, including searchers intent and what they are searching for, which can then be used to structure your content so that it can address the searchers issue. Google Autoset and Google Keyword Planner are also great tools for finding high ranking phrases.
 

5. Produce Great Original Content

Research and write a valuable, interesting, data-driven post of approximately 1,500 words that is well optimized for target keyword phrases, and be sure to include plenty of images, data, and links to authority sites in the niche. If you are limited with free time, a blog posting service can assist with this. There are no shortcuts, everything you write must be original.


6. Get Influencers to Write for You

Getting key influencers to write for your blog is an excellent way to increase your traffic. To do so, reach out to the bloggers in your niche who have the ability to write continuously good content and have a strong social following. Ask them to become contributors.

By getting influencers involved, you will not only be building a relationship and getting great content for your blog, which will hopefully lead to more shares and links. You will also be increasing your access to high-quality distribution channels by way of the influencer's social network. They may also be able to link to content they have written for your blog via a third party site down the road.

7. Guest Blog on Targeted A-List Blogs

Guest blogging on targeted A-list blogs not only helps build your credibility, but it also helps you build an elite email list. To grow your list, select a list of active authority blogs with a lot of social media followers who may want to learn about the subject of your blogs.

To locate authoritative blogs in your niche, simply go to Google and key in phrases like "your primary keyword + submit guest post" etc. that will give you a list of target places to guest blog and also provide search traffic to your site for your email list.

8. Promote Your Content

Once you publish something on your blog, distribute it across all of your social media platforms, but don't stop there. Share posts multiple times on a regular schedule, perhaps about once a week. Be sure to send your posts via email to your friends and business associates.

In the end, each of these traffic driving methods are effective; however, you have to stick to the plan to realize results. Do so, and you will increase visitors to your blog, gain email subscribers, generate traffic to your website, and boost your conversion rate.

For many businesses finding the time to post consistently can be daunting; therefore, you may consider enlisting the aid of a reputable blog posting agency which is well adept in these, and other, traffic driving tactics, so you are free to focus on other tasks. 


About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a full service, web design, and online marketing agency. Learn more by visiting their website.

Tuesday, May 9, 2017

8 Warning Signs Your Website May Have Been Affected by Negative SEO

8 Warning Signs Your Website May Have Been Affected by Negative SEO
8 Warning Signs Your Website May Have Been Affected by Negative SEO


Negative SEO is the act of using blackhat operations that go against Google's guidelines in a malicious effort to diminish the success or effectiveness of a website's SEO properties by altering or disabling them and is most commonly performed by a competitor or enemy.

While some malicious SEO tactics go virtually unnoticed, some of the most common signs that your website has been affected by negative SEO include:

Unfamiliar Backlinks

The most widely used type of negative SEO tactic is blackhat backlinks.

During this process, the attacker will create, obtain, or purchase multiple, often legitimate looking backlinks, and then point them to the website of attack for the sole intent of creating an excessive number of backlinks and making it appear as though the website owner created them.

These links can be forum spam, blog spam, guest blog spam, or any other type of spam. Some tactics are all out blatant such as "Buy Rogaine" or "Payday Loans," while others are more subtle to make it appear as if it was purposely created by the website owner.

The point here is if Google were to perform a manual audit and notice tons of insignificant backlinks containing irrelevant content, it would raise an alert to Google and ultimately lead to a penalty.

Missing Backlinks

In some instances, a malicious SEO will remove your backlinks by emailing websites that link to yours, often using a companyname@gmail.com or companyname@yahoo.com type of address, and request that they delete the link to your site.

What this essentially accomplishes is all links to your website are removed simultaneously. In the meantime, you have no clue of the occurrence until your rankings have already been compromised.

Your Website Disappears

In some cases, an attacker will perform more dangerous actions so that Google removes your website altogether from the search engines. For instance, someone may inform Google that you have posted content that belongs to them, which in many cases, can result in an automatic removal of your page for at least ten days.

Strange Sites Redirect to You

Another common malicious SEO tactic is redirecting a penalized site to yours. While not all redirects are bad, you should beware if you notice that you have three sites redirecting to you one week and then the next you have 20 or 200, then this could be a sign of a problem.

You should also beware of 301 and 302 redirects, which involves a competitor redirecting your site to theirs so that they can steal your traffic and search engine ranking.

You Encounter Server Issues

There are various ways a sophisticated attacker can sabotage your server and mask it cleverly without your knowledge, including removing stuff like server compression, caching, CDN's, etc., move essential files around, or embed large files to slow your load time. They may also rel=nofollow all of your inbound and outbound links or add a large number of visible CSS and so on.

While none of these tactics will trigger Google alerts, they could significantly lower your rankings over time.

You are Suddenly Banned From AdSense

Google AdSense is a chief source of income for many website owners; therefore, an attacker may attempt to get you kicked out with a click attack campaign.

By going to your page and profusely clicking on ads, it raises suspicion to Google that you are unnaturally trying to increase your earnings, in which case Google will boot you out of the program without notification.

Duplicate Content

Sometimes a savvy competitor may steal your content and post an exact version on their own site, so Google has a hard time determining which is the original.

As Google filters the duplicate content, it will only rank the version it saw first. If Google deems your competitor's content as the original, you will miss out on valuable rankings. Furthermore, Google views duplicate content as a signal for probable spam sites, which can also damage your backlink footprint.

Therefore, a malicious competitor may keep watch of your site, sometimes using an RSS feed, and as soon as you post something new, steal your content and post an exact version on their own page to make it harder for Google to recognize the original.

Your Brand or Reputation is Tarnished

In some cases, an attacker will post an influx of negative reviews or comments on reputable sites like Yelp, Google, or Facebook, etc., in an attempt to tarnish your brand's reputation, which in turn lower your rankings.

At the other end of the spectrum, an attacker may review bomb, or point a large number of 5-star reviews at your business so it appears that you have paid for them, which could also negatively affect your rankings.

Lastly, an attacker may even report your website's "black hat" tactics to Google to tarnish your reputation.

Fortunately, blackhat tactics do not have to be tolerated. In fact, legal recourse is permitted for such acts. In the meantime, there are steps you can take to combat against malicious SEO, including disavowing links, revising your SEO properties, and more, some of which can be performed on your own or with the aid of a reputable SEO company

Additional Resources

 
About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a leading web design and marketing agency serving small and mid-sized businesses.

Monday, March 13, 2017

How To Generate High-Quality Leads For Your Business With An Effective Web Design Service in Long Island



Modern Elements of Long Island Web Design
Modern Elements of Web Design

Quality web design not only helps reinforce your brand, but it also establishes credibility for you site, which can ultimately generate more leads, sales, and revenue. Long Island Website Designers can help you design a website that displays your business in its best light, gives potential clients insight into the real you, and that is SEO optimized for top search results, which in turn can help produce valuable leads.

Leads, in general, are people who are contacting you because they have an interest in buying your company's product or service, including people who come to your site to complete forms to contact you or who dialed your phone number, which they located on your site, to reach you. In other words, these are potential clients or customers who have a need for your product or service and could potentially buy from you in the future. Theoretically, these leads are interested in a follow-up meeting or call, which is valuable to your company.

Once traffic is driven to your site, it is your websites' job to turn, or convert, this traffic into leads, meaning your website changes a visitor into a lead you can follow-up with. This is typically done by prompting a potential customer to leave their contact information, such as their name and other details, via a website form, or getting them to contact you via phone and provide this information.

If your site does not have quality web design, it is difficult to generate leads online. In fact, your website is the center of all your online lead generating activities; therefore, it is up to your web designer to employ effective online marketing strategies to help drive quality traffic to your website.

Web Design Long Island is a leading expert in web design services and can help generate traffic and produce quality leads for your business in the following ways:

Website Optimization

Your website or landing page is the center of conducting online business and sales; therefore, it must create a good first impression. Also, it must also be optimized for lead generation. Some ways Long Island Website Designers can optimize your website include:

  • Customer-centered templates-Customer-centered web design creates ease of understanding your content and helps customers understand your pricing schemes, which in turn helps with the buying process and entices customers to buy from you.

  • Include contact number-Including a contact number on your website helps increase consumer trust and adds credibility to your page.

  • Post forms on each page-Creating easy access to lead generating forms helps create valuable leads through your site.
  • Photos and testimonials-Photos add richness to your website, while solid Testimonials add credibility and powerful support for your offer.
  • Powerful content-Strong, compelling content creates an "imagine feeling" that helps consumers imagine themselves in the role of receiving the benefits of your product or service.

  • And more
SEO Optimization

Search engine optimization (SEO) helps ensure your website or landing page remains in top rankings in search results through organic web searches that consumers use every day, which helps increase visibility for your site and produce leads in the process. SEO marketing in conjunction with content marketing further increases this effect. Furthermore, SEO Long Island remains up-to-date in search engine algorithm rules and regulations, which helps prepare you for future changes that could potentially affect your ranking.

Responsive Web Design

Recent reports show that smartphone users alone are estimated to reach 2 billion worldwide by 2021. Imagine consumers logging onto your website or attempting to view a link via their email on their smartphone, only to have that website distorted and lacking any professional format. This could cause many companies to lose potential business because of inadequate web design.

Responsive web design helps ensure your website is viewable across all platforms, thereby:

  • Creating a seamless user experience on multiple devices
  • Increasing search engine ranking
  • Demonstrating an active online presence
  • And more
A site that is simple to navigate helps generate a higher number of leads from your traffic, which in turn helps produce more conversions.

Social Media Marketing

There are approximately 1.8 billion social media users, which means if your business does not have a social media page, you may be missing out on valuable leads. In fact, not only does social media continue to be an engaging way to connect with your target audience, but reports also show that social media platforms are growing as an effective sales generation channel.

Email Marketing

Email marketing has been around for quite some time and is still hailed as one of the most effective sources of generating leads. In fact, reports show that not only is email marketing 40 times more effective at acquiring new customers than Twitter or Facebook, but it also has a higher conversion rate (66%) as compared to social media, direct mail, and more.

Google Analytics

Google Analytics helps you understand where your traffic is coming from as well as what traffic is producing conversions, which helps you stay on top of your marketing scheme and make adjustments where needed.

Additional References