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The Benefits of Creating Monthly Client Newsletters

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If you're a business owner reading this article, it's important that you value newsletters - after all, you're now reading our newsletter and its premium content, are you not? This is going to be a "subject within a subject," so to speak, in that we're going to outline the reasons you should be doing monthly client newsletters right here in our own newsletter article.

To begin with, newsletters are an excellent way for your company to communicate with clients and followers, and they can even generate leads and sales that will help your business grow. What's more, using some additional software applications, you can track prospects and score their level of interest. Below, we're going to get into why a business would want to put out a monthly email newsletter, the type of content that should be included and how the newsletter helps companies maintain a relationship with their clients.

Why a Business Would Want to Put Out a Monthly Newsletter

1. Customers …

Should You Be Doing Social Media Marketing

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Getting the word out about your product or service is essential if you want anyone to take advantage of it. You can offer the best products and services in the world, but if no one ever knows about them, then you won't be able to obtain any customers or make any profits. That's where marketing comes in.

Traditionally, marketing consisted of passing out flyers, mailing out adverts, placing ads in media channels such as newspapers, billboards, on radio stations, on television, and so on. While all these marketing channels are still valuable today, some of the best marketing platforms are social media ones.

Types of Social Networks

Almost everyone in this digital age has a computer and has some form of social networking account. Social networking allows us to stay connected to others no matter where in the world they're located. It has also proven to be an excellent way for you to find those hard to find niche market customers and stay in contact with them. There are many differ…

When To Supplement Your Online Marketing with Pay Per Click

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As a small business, you may experience or have experienced times when your product or service didn't quite yield the turnover you planned for, which can ultimately affect your bottom line. However, simply supplementing your business with Pay-Per-Click advertising during slow periods can help sustain your income and keep your business thriving. In fact, just utilizing Pay-Per-Click seasonally or other times of the year when you forecast your revenues are likely to take a dip can help improve your profits, maintain your objectives, and keep your business well on track.

What is Pay-Per-Click and why Your Small Business Should Consider Advertising It

Pay-Per-Click (PPC) is a program that enables you to utilize search engine advertising to gain clicks to your website that you may otherwise have not been able to achieve naturally.

It operates by searching for and pinpointing articles in a collection of data that relate to specific characters or keywords keyed in by the visitor and is espe…

How to Divide a Monthly Online Marketing Budget

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From web pages and SEO to pay-per-click, social media marketing, local SEO, blog posting, press releases, video marketing and reputation management, dividing a monthly online marketing budget is crucial to keep all these spinning wheels…well…spinning. As you plan your business' marketing budget, your key questions may encompass:
How much should be spent on marketing?What are the best tactics/channels to invest in?What does digital marketing actually cost?What percentage of my marketing budget should be allocated for each tactic/channel?In this article, we want to help you discover that "sweet spot" - the budget that nets you the maximum return on your investment - while assisting you with dividing up the costs of those marketing efforts. Put simply, your business' marketing budget should be a means to effectively serve your marketing goals and ultimately grow your company - whatever the size of your operations.

Before we break down the individual marketing tactics ment…

Should You Add Bitcoin to Your Small Business Website

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Just a few years ago, Bitcoin was barely heard of; however, today it is one of the most widely used forms of online payments utilized by customers worldwide, which means as a small business, if you are not accepting Bitcoin, you could be missing out on potential customers.

What is Bitcoin?

The Bitcoin idea was said to be developed in 2009 by founder Satoshi Nakamoto, with the initial transaction being used to purchase takeout.

Bitcoin is a type of digital currency, additionally known as a cryptocurrency, which serves as a method of payment for making purchases from retailers. It is also used to process customer payments, and some businesses even use it to simplify their payroll. Bitcoin is also traded on various global markets, which is ultimately how its worth is established.

Bitcoin exists only in the digital world, which means there is no actual physical form of currency. Instead, the cryptocurrency is reserved in a digital wallet that utilizes a blockchain ledger that enables Bitcoin …

Seven Great Tips to Improve Your AdWords Campaign

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Though it's been called an ideal new leads source for small businesses, Google's AdWords is seen by some as a "complex system" that requires a great deal of effort to yield success. AdWords is an advertising service hosted by Google for businesses looking to display ads on Google and its advertising network, and as such enables organizations to set a budget for advertising; this protocol encompasses companies only paying when people click on their ads, with the ad service largely focused on keywords.

Businesses that take advantage of AdWords can create relevant ads using keywords that people who search the Internet using the Google search engine would use. The keyword, when searched for, triggers the ad to be displayed, and if an AdWords ad is clicked on, Google search users are then directed to the corresponding website.

Sounds simple and intuitive enough, right?

Well, no successful campaign was ever born in just a few moments, and if some statistics from a pay per cli…

How to Setup Google Maps

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Google Maps makes it easier for potential customers to both locate and interact with your local business online, via their computer or smartphone, by providing important details about your company, including your address, phone number, and business hours. It also provides directions to your location to help ensure new customers can find you.  However, just like with any online search engine, the higher your business ranks in Google Maps, the more likely it is to be found by potential customers. Some ways to increase your ranking in Google Maps include:

About Google Maps
When conducting a Google search of businesses in your area, Google will automatically return a Google Map of the establishments nearest you.

For instance, if you were to key the word "pizza" into the Google search box, the service will return a map with a list of pinned locations of pizzerias in your area. It will also include a short profile of each establishment as well as a link to their Google My Business lis…