8 Guidelines for Creating a Video for Your Business

Video marketing helps increase your ability to establish credibility and assurance in order to entice and convert potential customers to your brand. And it can be utilized for various uses, including video for website marketing, video for email marketing, video for campaign marketing, or it can also be used as optimizing video for search engines.

When done correctly, more than 80% of businesses have reported that video improved their business. To create a successful video for your company, try using the following eight guidelines.

1) Determine Your Target Market

Defining your target market is the first step to successful video marketing.

To determine your target market, you need to limit your viewers to a specific buyer personality as opposed to just a general audience. In fact, case studies show that buyer-focused personas increased sales leads more than 120%.

Once you have determined your target market, develop a video that appeals to their
character, using content they find intriguing an…

How to Create and Maintain an Online Business Reputation

It takes years to build a good reputation and just a few minutes to ruin it. That is one of the most famous sayings ever coined throughout history. Sadly, it especially holds true in the online world. While digital communication makes it so that we can stay in touch with the world around us more easily, it also makes it so that news travels more quickly about our business. As a business owner, you already know how important it is to create and maintain a good reputation, but sometimes it is easier said than done. The following are a few ways you can go about doing this.

1. Know Your Customers

One of the best ways to maintain a good online business reputation is to first know your customers. Learn what their values are and what they respect when it comes to different businesses. That will help you understand what you need to do to maintain a good reputation with them.

2. Set Up Your Profile First

When you first begin your business and before you get any negative reviews, set up your online…

How to Start an SEO Link Building Strategy

Getting potential customers to your website depends on how you market your brand. One of the best methods of reaching more people is to backlink. This strategy will help your company get higher rankings on social pages like Google and Bing. When someone types something into a search bar looking for a particular product or service, the company with the most traffic and other figures will be at the top of the query. Link building drives more people to your site and increases your online visibility.

More traffic equates to more interest. Forbes says that as of January 2018, more than half of the world's population was on the Internet. Your business cannot afford to alienate half of the globe, so link building is an essential skill that you should learn or outsource to a reputable firm. In this article, we talk about some of the things you can do to begin connecting online and strategically using keywords.

Backlinking or link building is the system of connecting your site to others via …

The Benefits of Creating Monthly Client Newsletters

If you're a business owner reading this article, it's important that you value newsletters - after all, you're now reading our newsletter and its premium content, are you not? This is going to be a "subject within a subject," so to speak, in that we're going to outline the reasons you should be doing monthly client newsletters right here in our own newsletter article.

To begin with, newsletters are an excellent way for your company to communicate with clients and followers, and they can even generate leads and sales that will help your business grow. What's more, using some additional software applications, you can track prospects and score their level of interest. Below, we're going to get into why a business would want to put out a monthly email newsletter, the type of content that should be included and how the newsletter helps companies maintain a relationship with their clients.

Why a Business Would Want to Put Out a Monthly Newsletter

1. Customers …

Should You Be Doing Social Media Marketing

Getting the word out about your product or service is essential if you want anyone to take advantage of it. You can offer the best products and services in the world, but if no one ever knows about them, then you won't be able to obtain any customers or make any profits. That's where marketing comes in.

Traditionally, marketing consisted of passing out flyers, mailing out adverts, placing ads in media channels such as newspapers, billboards, on radio stations, on television, and so on. While all these marketing channels are still valuable today, some of the best marketing platforms are social media ones.

Types of Social Networks

Almost everyone in this digital age has a computer and has some form of social networking account. Social networking allows us to stay connected to others no matter where in the world they're located. It has also proven to be an excellent way for you to find those hard to find niche market customers and stay in contact with them. There are many differ…

When To Supplement Your Online Marketing with Pay Per Click

As a small business, you may experience or have experienced times when your product or service didn't quite yield the turnover you planned for, which can ultimately affect your bottom line. However, simply supplementing your business with Pay-Per-Click advertising during slow periods can help sustain your income and keep your business thriving. In fact, just utilizing Pay-Per-Click seasonally or other times of the year when you forecast your revenues are likely to take a dip can help improve your profits, maintain your objectives, and keep your business well on track.

What is Pay-Per-Click and why Your Small Business Should Consider Advertising It

Pay-Per-Click (PPC) is a program that enables you to utilize search engine advertising to gain clicks to your website that you may otherwise have not been able to achieve naturally.

It operates by searching for and pinpointing articles in a collection of data that relate to specific characters or keywords keyed in by the visitor and is espe…

How to Divide a Monthly Online Marketing Budget

From web pages and SEO to pay-per-click, social media marketing, local SEO, blog posting, press releases, video marketing and reputation management, dividing a monthly online marketing budget is crucial to keep all these spinning wheels…well…spinning. As you plan your business' marketing budget, your key questions may encompass:
How much should be spent on marketing?What are the best tactics/channels to invest in?What does digital marketing actually cost?What percentage of my marketing budget should be allocated for each tactic/channel?In this article, we want to help you discover that "sweet spot" - the budget that nets you the maximum return on your investment - while assisting you with dividing up the costs of those marketing efforts. Put simply, your business' marketing budget should be a means to effectively serve your marketing goals and ultimately grow your company - whatever the size of your operations.

Before we break down the individual marketing tactics ment…