Quality web design not only helps reinforce your brand, but it also establishes credibility for you site, which can ultimately generate more leads, sales, and revenue. Long Island Website Designers can help you design a website that displays your business in its best light, gives potential clients insight into the real you, and that is SEO optimized for top search results, which in turn can help produce valuable leads.
Leads, in general, are people who are contacting you because they have an interest in buying your company's product or service, including people who come to your site to complete forms to contact you or who dialed your phone number, which they located on your site, to reach you. In other words, these are potential clients or customers who have a need for your product or service and could potentially buy from you in the future. Theoretically, these leads are interested in a follow-up meeting or call, which is valuable to your company.
Once traffic is driven to your site, it is your websites' job to turn, or convert, this traffic into leads, meaning your website changes a visitor into a lead you can follow-up with. This is typically done by prompting a potential customer to leave their contact information, such as their name and other details, via a website form, or getting them to contact you via phone and provide this information.
If your site does not have quality web design, it is difficult to generate leads online. In fact, your website is the center of all your online lead generating activities; therefore, it is up to your web designer to employ effective online marketing strategies to help drive quality traffic to your website.
Web Design Long Island is a leading expert in web design services and can help generate traffic and produce quality leads for your business in the following ways:
Your website or landing page is the center of conducting online business and sales; therefore, it must create a good first impression. Also, it must also be optimized for lead generation. Some ways Long Island Website Designers can optimize your website include:
- Customer-centered templates-Customer-centered web design creates ease of understanding your content and helps customers understand your pricing schemes, which in turn helps with the buying process and entices customers to buy from you.
- Include contact number-Including a contact number on your website helps increase consumer trust and adds credibility to your page.
- Post forms on each page-Creating easy access to lead generating forms helps create valuable leads through your site.
- Photos and testimonials-Photos add richness to your website, while solid Testimonials add credibility and powerful support for your offer.
- Powerful content-Strong, compelling content creates an "imagine feeling" that helps consumers imagine themselves in the role of receiving the benefits of your product or service.
- And more
Search engine optimization (SEO) helps ensure your website or landing page remains in top rankings in search results through organic web searches that consumers use every day, which helps increase visibility for your site and produce leads in the process. SEO marketing in conjunction with content marketing further increases this effect. Furthermore, SEO Long Island remains up-to-date in search engine algorithm rules and regulations, which helps prepare you for future changes that could potentially affect your ranking.
Responsive Web Design
Recent reports show that smartphone users alone are estimated to reach 2 billion worldwide by 2021. Imagine consumers logging onto your website or attempting to view a link via their email on their smartphone, only to have that website distorted and lacking any professional format. This could cause many companies to lose potential business because of inadequate web design.
Responsive web design helps ensure your website is viewable across all platforms, thereby:
- Creating a seamless user experience on multiple devices
- Increasing search engine ranking
- Demonstrating an active online presence
- And more
Social Media Marketing
There are approximately 1.8 billion social media users, which means if your business does not have a social media page, you may be missing out on valuable leads. In fact, not only does social media continue to be an engaging way to connect with your target audience, but reports also show that social media platforms are growing as an effective sales generation channel.
Email marketing has been around for quite some time and is still hailed as one of the most effective sources of generating leads. In fact, reports show that not only is email marketing 40 times more effective at acquiring new customers than Twitter or Facebook, but it also has a higher conversion rate (66%) as compared to social media, direct mail, and more.
Google Analytics helps you understand where your traffic is coming from as well as what traffic is producing conversions, which helps you stay on top of your marketing scheme and make adjustments where needed.