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The Best Google Analytics Metrics for Small Business

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The free Google Analytics tool provides various metrics for assessing the results of your advertising and marketing campaign, which can then be used to improve your efforts and, in turn, increase your traffic as well as your conversion rates. This is especially useful if you are a small business who is interested in improving your leads. There are various Google Analytics metrics that small businesses should be concerned with including: Audiences Google Analytics enables you to track valuable metrics concerning your audience's background and patterns, which can then be used to build a successful campaign. Identifying your web audience helps you understand them better so that you can put your focus into developing more useful content. This entails studying your target market's interests, behavior, demographics, and more, which the Google Analytics tool allows you to do so you can produce the right kind of content that engages your intended audience. Evaluating and the