Solution Web Designs Online Marketing Tips

Though it's been called an ideal new leads source for small businesses, Google's AdWords is seen by some as a "complex system" that requires a great deal of effort to yield success. AdWords is an advertising service hosted by Google for businesses looking to display ads on Google and its advertising network, and as such enables organizations to set a budget for advertising; this protocol encompasses companies only paying when people click on their ads, with the ad service largely focused on keywords. Businesses that take advantage of AdWords can create relevant ads using keywords that people who search the Internet using the Google search engine would use. The keyword, when searched for, triggers the ad to be displayed, and if an AdWords ad is clicked on, Google search users are then directed to the corresponding website. Sounds simple and intuitive enough, right? Well, no successful campaign was ever born in just a few moments, and if some statistics from a...

Google Maps makes it easier for potential customers to both locate and interact with your local business online, via their computer or smartphone, by providing important details about your company, including your address, phone number, and business hours. It also provides directions to your location to help ensure new customers can find you.  However, just like with any online search engine, the higher your business ranks in Google Maps, the more likely it is to be found by potential customers. Some ways to increase your ranking in Google Maps include: About Google Maps When conducting a Google search of businesses in your area, Google will automatically return a Google Map of the establishments nearest you. For instance, if you were to key the word "pizza" into the Google search box, the service will return a map with a list of pinned locations of pizzerias in your area. It will also include a short profile of each establishment as well as a link to their Goog...

If you are worried that 99-percent of your newsletters will be relegated to the junk folder, ask yourself this question: Have you been neglecting the process of email marketing for your business because of this fear? If so, you have been losing out on infinite possible conversions every month. Before we delve into some great suggestions to improve your email newsletter marketing efforts, let's talk a bit about newsletter campaigns. Newsletter campaigns should be viewed as direct messages to people who already know your company and are interested in your products and services. Because they've interacted with you in the past, you have obtained their email addresses, so the only thing standing between them converting to paying customers and you is an eye-catching pitch via email.  Here's the real kicker: If you're already committed to crafting quality content for a social media campaign or blog, firing off a converting newsletter can be as easy as reorienting your ...

8 Tips to Improve Your Local SEO Marketing Building your brand involves using local SEO services like site optimization, directory assistance, and regular content creation. Keyword optimization and ensuring your site has a strong frame with little to no bugs or issues are vital to retaining visitors to your website. People will not stay on the site long enough if you use old content or big blocks of text with large words that no one understands. Use internal links to your web pages to build your ratings, says Forbes. Link to High-Quality Websites The sites you link with help determine the search rating you get online. Adding connections to reputable websites and enterprises boosts your reputation. The goal is to find your business on pages like Yelp and Google. You know you are successful at SEO when you find out you have a wiki link says Inc. Geotags Make All the Difference Your website needs geographic terms and phrases all over the place to boost ratings. Your meta tags...

There's no getting around it, small business owners must have a corresponding website that stands head and shoulders above the competition, and this all begins and ends with an intuitive design. A website that's well-designed, boasting easy-to-navigate elements and other user-centric touches, remains one of the best ways to market a small business and brings with it additional benefits such as being readily available to be found by potential customers who are searching for services. With an employment market that hasn't been too explosive regarding new opportunities, more and more people are turning to home-based startup service businesses - and why not? There is an almost infinite number of products or services you can offer from the comfort of your home, eliminating the need to pay for office space - but that doesn't eliminate the need to develop ways to get your business noticed. It goes without saying that the first avenue to consider here is a website. In ...

Don’t Have Time to Post? Here are Six Strategic Tips for Keeping Up with Your Social Media Responsibilities Someone once said, “time is short,”  and in this day and age of balancing a home family life, business duties and perhaps taking on second or third jobs, that phrase has become something of a gross understatement. Into this mix has come social media, which everyone seemed to, at one point, have gobs of time for, yet the paradigm in this area has changed significantly as well, what with busy people finding themselves with fewer opportunities to check in on his or her  Facebook  page. The situation is profoundly complicated when it comes to uber-busy business owners who cannot seem to find a moment to keep up with the ever-running social media scene. Case in point: Somewhere around 6,000 tweets are sent, people upload about 800 photos on  Instagram , and five new profiles are added to  Facebook every  second . The point here is that life on ...

Google completely changed the way users searched for information while using their phones with the release of Google Voice Search. In the past, searching online while using a phone or another device required that you open your browser, type the word or phrase you wanted to search for in that box, and wait for the results to come back.  Google Voice Search allows you to ask Google a question and find results almost instantly. You can update your website to work with this feature, which will make the site more appealing and accessible to those using the web. What is Google Voice Search? Google Voice Search is a tool that Google released for its users that allows them to do searches with their voice instead of their fingers. Initially available only on Android devices, Google later released a version that works on Apple devices. Many users compare it to Siri, the app designed by Apple for its devices. You can speak on your phone and ask Google a question like who sings a specif...