Analyzing a Website for Proper SEO

The Most Important Factors in Analyzing a Website for Proper SEO

Your website is essentially the forefront or calling card for your business, especially if you are an online business, which means it needs to remain at peak performance to convert potential customers into buyers successfully. Even if you are not an online business, you still need to consider that there are over 2 billion online users around the world, 90% of whom research shows check out a business's online presence way before ever even purchasing in person or online.

Hence, not having an SEO optimized website will cause you to have a mediocre page that falls short on putting you in front of valuable leads, which can affect your bottom line.

Once your website has been made compatible with search engines, it is important to continue to monitor it for changes for as long as you own the site to help preserve your online reputation, and thus your ranking.

When analyzing your site for proper SEO, the most important factors to consider include:

Your Google Ranking

The first step to take when analyzing your website for effective local SEO services is to check your Google ranking, which will help alert you to any changes in your website's quality. This way, you can then revisit your site and update it, so it remains factual and intriguing.

You also need to ensure your social media page remains fresh and interesting, as social media is becoming one of the fastest-growing sources for information, and while it doesn't affect your SEO rankings on its own, it does rack up likes and shares, as well as various other elements that contribute to your overall ranking in search engines.

Your Website Rankings

To also help keep your rankings up, it is also important to keep an eye on your webpage rankings in search engines, which will enable you to see how many visitors are using your site, who your visitors are, the average time they spend on your page, the bounce rate, and even the top keywords that are increasing visitors to your site, so you can continue to provide content that appeals to your audience, encourage repeat visits to your site.

How Fast Your Website Loads

Today, people are busier and more distracted than ever; therefore, you need to continue to monitor that your webpages to ensure they load quickly, which will help increase the average time visitors spend on your page. Furthermore, site speed is one of the most significant factors that Google uses to establish its rankings. They even offer PageSpeed Insights to check your website's page speed score for both desktops as well as mobile.

Your Keyword Rankings

Keywords help visitors find your site; therefore, the more your keywords or phrases in your content match the words or phrases the user keys into the search bar, the more likely your page will appear at the top of the search results, which will increase the chance of users clicking on your site, thus increasing your traffic, which helps increase or maintain your rankings. It also lets visitors know exactly what your site offers, which helps enhance the user experience, another factor Google smiles upon.

Therefore, analyze your keywords regularly and then update them when necessary to include the most relevant content to help keep your page narrowed for related searches.

Your Page Links

Page Links make it easier for your visitors to connect to other useful sources or content that they may otherwise have not been aware of or have linked to on their own, which helps create a better user experience, which Google rewards.

Backlinks, which are when other websites link back to yours, are especially valuable for SEO rankings, especially when they come from trustworthy sources because search engines consider your business as credible enough to link to, which helps increase your rankings. One way to help gain or maintain reputable backlinks is to post your blogs on platforms related to your industry, which will help establish you as an authority in your field.

Meanwhile, if your site contains any links of its own, they should be checked periodically to ensure they aren't broken, which can create an unfavorable user experience and high bounce rate, which will affect your rankings.

Your Content

Though good SEO tactics will bring visitors to your site, it is your content that draws them in and keeps them there. Furthermore, the more useful and unique your content is, the more Google will reward you with higher rankings.

Therefore, occasionally review your content and refresh it as needed, this also includes your meta descriptions, which helps internet users find you, and always check your content against other sites to ensure it is not duplicated, which can cost you your rankings.

In the meantime, if you notice a site with content too similar to yours, you may consider reporting the site, so it will be removed, which will help restore your ranking.


About the Author

Craig Corbel is VP of Marketing at Solution Web Designs, a leading Web Design and SEO company for small and mid-sized businesses. Learn more by visiting their website at SolutionWebDesigns.com