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How To Improve Your Local SEO Rankings

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The internet is a competitive space for many businesses, and local SEO provides them with the power to be seen by their customers. Although it keeps changing all the time, the fundamental impact it can have on your business is a time-tested truth. Many companies don’t quite know how to go about optimizing their local SEO for better ranking results. Here are 8 ways to improve your local search rankings in Google.   Improve Your Site Speed Google declared the speed of websites as one of the contributing factors for the search results visibility. What this means for your local SEO ranking is that if you have good content on your site, but it is slow, the search engine will not display it as a top result. Slow speeds will lead to lower rankings which in turn will lead to lower conversion rates. Check your website speed using various online tools to determine what you need to do to improve your load times for better ranking. Get More Online Reviews   Genuine online ...

How To Use Google Posts

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Sample My Business Listing with Google Posts Have you been using the Google My Business, as well as your company website in your marketing efforts but still not gaining new business? Your content might be the problem. Your web content (descriptions, videos, images, and reviews) helps to tell your company’s story to potential customers; if it is not convincing enough, people can move on to your competitors. Through proper content, you can be able to engage clients and visitors through your site, online business listings, and social media platforms. Today, your content also needs to be SEO optimized to help your site to stand out in search results. Even with all this, most companies still struggle to maintain compelling, unique and fresh web content. Business owners who have been struggling with digital marketing have a reason to smile again. Google has a tool that makes content marketing easy, using a new feature known as Google Posts. You need not worry if you haven’t used this fe...

How to Set Up Google My Business

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You have invested your energy money and time to create a new website for your business, but have you analyzed how you can benefit from using a feature known as Google My Business? Having a Google My Business page is very easy. Not only is the feature free but it also brings many benefits to businesses. What is Google My Business? Google My Business is an easy-to-use tool organizations and businesses can use to manage their online existence across Google. When you verify and edit your business information using this tool, it will be easy for you to help customers find you and you can use the chance to tell them what your business is all about. Benefits of setting up a Google My Business Page It increases the chances of your company being found by potential clients through this feature, Google will know your business as well as its location. This helps to legitimate the company in the eyes of Google hence increasing the chances of ranking higher. Your company will stand out b...

Questions for Choosing an SEO Web Designer

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5 Questions to Ask When Choosing an SEO Web Designer There is a huge difference between a web designer and an SEO web designer. Choosing the right design team for your business is critical if you want to generate qualified leads for your business. A web designer will make a pretty website. If you are a model who is building a portfolio website, you may not need SEO. Your name will be the only keyword required to find you and the search engines are smart enough to figure that out with proper SEO installed on the website. However, this is not a sound strategy for a business website that should generate customers and have a financial return on your investment. An SEO web designer will make a pretty website strategically designed to generate business based on search engine keyword searches from your potential customers. SEO, or search engine optimization, refers to building a website that meets the criteria for showing up in Internet searches, and especially Google because they are th...

8 Ways to Improve Visits to Your Blog

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8 Ways to Improve Visits to Your Blog All too often companies publish great blog posts assuming the traffic will naturally roll in. However, it requires a bit more effort to generate interest in your post and thereby increase traffic to your blog. In fact, the following 8 tactics can help improve visits to your blog, so your efforts do not go wasted. And, they can be implemented yourself or via a reputable blog posting service. 1. Understand Your Audience The first step to increasing visits to your blog is to know your audience's behavior so that you can gear your content towards them. To do so, just type your blog address into a search engine like Alexa , then scroll down to discover the level of engagement, which will be provided in three metrics: daily page views per visitor, bounce rate, and daily time on site. Using these three parameters, you can make the necessary adjustments to increase the level of engagement in your posts. 2. Generate Ideas From Useful Comments Rea...

8 Warning Signs Your Website May Have Been Affected by Negative SEO

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8 Warning Signs Your Website May Have Been Affected by Negative SEO Negative SEO is the act of using blackhat operations that go against Google's guidelines in a malicious effort to diminish the success or effectiveness of a website's SEO properties by altering or disabling them and is most commonly performed by a competitor or enemy. While some malicious SEO tactics go virtually unnoticed, some of the most common signs that your website has been affected by negative SEO include: Unfamiliar Backlinks The most widely used type of negative SEO tactic is blackhat backlinks. During this process, the attacker will create, obtain, or purchase multiple, often legitimate looking backlinks, and then point them to the website of attack for the sole intent of creating an excessive number of backlinks and making it appear as though the website owner created them. These links can be forum spam, blog spam, guest blog spam, or any other type of spam. Some tactics ...