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Showing posts from 2014

Why You Should Redesign Your Old Website

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An International Model having her website updated and redesigned. Web design and search engine optimization has been moving remarkably fast over the last few years. This is exciting news for any small-business owner hoping to grow their business in a relatively easy and rewarding way. There are many reasons why you should redesign your old website.  Your potential client should be blown away by the personalization of your website. They should feel compelled to choose your business above any other. It's easy to get lost in the sea of endless websites and business choices. Hiring an expert will help ensure that you don't. There are plenty of critical tools that you can use to your advantage. The most notable of these tools is SEO search engine optimization . SEO is a great tool in helping potential clients to find your website and learn about what you have to offer. There is an abundant pool of potential customers out there and most of them use search engines to find what...

How to Create an Effective Email Opt-In List

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Email marketing remains to be one of the top sources for lead management. Studies show that businesses that build a strong network for their email list have a positive return of investment of up to sixty percent. Take, for instance, Amazon.com that enjoys their profit of $75 billion just for the year of 2013. How? They have the urgency to treat their customers as a precious source of information, meaning they value consensus building of what their customers really want to receive in their emails, and they know very well the value of integrity of email marketing. So why then email marketing remains a leading communication channel?  Let us face it, all Internet users today still love receiving their non-spam emails. They even check them every day. With this note, it is vital for all business, either small or big to work the most of their email list. How? Through the most reliable and efficient way, email opt-in list. Email opt-in list is a means of encouraging customers to give w...

Why Small Business Needs to be on Google Places

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Importance of Google Places for Businesses The basic know-how for any business is to gain visibility in search engine results either for a local or global market. One of the most effective strategies is to optimize the use of Google’s website listing services such as the Google Places.  Big or small, more and more businesses, are grabbing this free service for their potential customers to find them easily. In fact, according to Google, a large percentage of searches online are related to mapping or location searches for businesses. What is Google Places? Google Places is an innovative search facility that focuses on creating a reliable database of places, including those of establishments and businesses. Business owners, who are enlisted with Google, may use this listing service to manage and promote the physical location of their business. For instance, one customer is looking for lighting fixtures for his new restaurant. Yes, he may be looking only for images or possible ...

The Importance of Regular Press Releases

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The Internet has become an influential means for people today. Which is why, over time more and more businesses have utilized all its resources as an important tool for marketing.  Why?  The cost effectiveness of online mediums can boost a business' likelihood to increase revenue by reaching a wider scope of audience for their potential customers. One major component of online advertising and strategic optimization of a website is through press releases.  Their popularity has doubled over the decade reaching to over thousands of press release sites that are offered for free online. Using and online marketing agency should be part of your strategic portfolio. They have replaced numerous traditional pricey means for brand promotion and public relations communication, such as print and media ads in televisions and radio that may only reach a local or smaller group of audience. Unlike them, the new way of a press release online is all about written announcements ...

Proper SEO Guidelines for People Building their Own Websites

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When you have an idea and you want to turn it into a website or an online blog, there are a few steps to take prior to launching your site and promoting its content to potential visitors and customers or clients.  Understanding the importance of search engine optimization is one way for you to get started whether you are planning to promote a niche blog of your own, or if you are seeking new methods and platforms to promote your brand to an expanded audience and demographic online. Relevant and Engaging Content In order to build a website with proper SEO , it is imperative to provide relevant and engaging content that your users find both useful and interesting over time.  Whenever you have a website or blog, whether for personal or business purposes, sharing new information that is exciting and cannot be found on hundreds of other websites will not only help to increase visitor loyalty, but it also appeals to search engines themselves when they begin to virtually "cra...