The Importance of Regular Press Releases


Man Reading a Press Release

The Internet has become an influential means for people today. Which is why, over time more and more businesses have utilized all its resources as an important tool for marketing. 

Why? 

The cost effectiveness of online mediums can boost a business' likelihood to increase revenue by reaching a wider scope of audience for their potential customers.

One major component of online advertising and strategic optimization of a website is through press releases.  Their popularity has doubled over the decade reaching to over thousands of press release sites that are offered for free online.

Using and online marketing agency should be part of your strategic portfolio. They have replaced numerous traditional pricey means for brand promotion and public relations communication, such as print and media ads in televisions and radio that may only reach a local or smaller group of audience. Unlike them, the new way of a press release online is all about written announcements directed at members of a business group.
 
As a new-age marketing tool, what most business enterprises send out as a press release are write ups about scheduled events, new products, new services, promotions, sales, and other announcements claimed as having great news value.

More so, press releases are also highly utilized to create customer density. A certain write up can talk about how positive their business or products get from customer reviews and comments. When other members see this, they are more likely to be enticed to invest or buy the said product. The same goes when business uses press release to promote a new product or service. It becomes easy for these kinds of news to become viral as it improves the chances that other customers who may have already tried it to share the good news to their other friends and colleagues.
 
Just like the traditional "word of mouth" strategies that businesses invest in back in the old days is the same online strategy that press releases hope to claim. By publishing positive write ups online, a business appears more prominent and acquires more credibility when many have judged the piece important enough for it to be republished by another objective third party.

Other important features that businesses can utilize out of a press release are:
  • Control over press release form - making the write up as relevant and interesting in the form that one wants is the essence of a true press release. Other than just writing blogs or news articles, one can add their personal touch through a video clip, images, or any multimedia material that can convey a story or message in a way how one may want it to be as interesting and exciting.
  • Gives wider exposure - with millions of users online it is not impossible to reach them all, but what is more interesting is that there are over 300 press releases that with high rankings that offer their services absolutely free.
  • Providing ads on - a press release needs to be more than just an announcement of news. It should provide the reader a wider perspective and much more action opportunities that keep them continuing not just their membership, but also their interest to read every press release. This can be done through special offers, free trials and consultations, paper download discounts, referral forms, newsletters, free webinars, podcasts of learning materials, and reports of accomplishments and awards.
  • Portability and convenience - press releases can be read significantly in any form of social media, such as Twitter, Facebook, Google Plus, and LinkedIn where expansion of target audience is present. Blogs are another medium where press releases can be maximized, which can be included to the official company's website. More so, press releases can now be read even with smartphones.
How to Optimize Press Releases for Better Results

Provided that press releases are such an important means for online marketing strategy, maximizing its resources will more likely reach wider prospective customers. When they are carefully written with relevant and interesting information, a press release can easily be found, readable, and shareable by its target audience. Hiring an experienced press release service can ensure all your online marketing goals are achieved.

About eighty percent of online purchases start with web searches and using search engine optimization can help any website deliver their press releases effectively with outstanding results. Here are tips to optimize better a certain press release:
  • Identify search terms that would lead back to the press release - search items are used to electronically retrieve data. They are what surfers use to enter in search engine fields. So, if the business is all about car parts, keywords used on title pages as well as in description pages should match search terms that users may use.
  • Scatter keywords in the body of the content - keyword cannibalism is something that all publishers must avoid. Press release must only contain about three to four relevant keywords that should be scattered and repeated not more than four or five times on the content. This way, search engine will find the write up keyword rich and link it more often when corresponding search terms are looked up online, which give better search reviews and results.
  • Build Links and hyperlinks back to the website - hyperlinks are considered as the backbone of websites. They are used to link a business website outside to reach a wider scope of audience. In the case of a press release, they are used as footnotes to direct back the audience to the website and to allow them to move freely around the website to explore more information provided.
  • Use social bookmark -social bookmarking is dedicated to manage daily work during internet surfing. By using social bookmarking to share business URLs, press releases will gain more search engine visibility and views.
  • Use multimedia links for YouTube - using video uploaded on YouTube of flash media makes any press release more interesting and worth readable.
  • Using eye catching headlines and sub-headlines - just like a subject line for emails or slogans of any TV media ad, headlines of press releases should invite visitors to read it. Do not write headlines that would only fit keywords, but something that can pop imagination and attention.
Using a press release can simplify the process of advertising and promoting business products and services into popular search engines like Google. It is one online strategy that businesses should grab not only because of their free services, but because it has been proven as an effective consumer communication tool to attract potential customers and thereby gain more business revenue.

Craig Corbel is the Vice President of Marketing for Solution Web Designs, a turnkey web design and marketing company for small to mid-sized business.


Additional Resources



 

Comments

Post a Comment

Popular posts from this blog

Questions for Choosing an SEO Web Designer

Image
5 Questions to Ask When Choosing an SEO Web Designer There is a huge difference between a web designer and an SEO web designer. Choosing the right design team for your business is critical if you want to generate qualified leads for your business. A web designer will make a pretty website. If you are a model who is building a portfolio website, you may not need SEO. Your name will be the only keyword required to find you and the search engines are smart enough to figure that out with proper SEO installed on the website. However, this is not a sound strategy for a business website that should generate customers and have a financial return on your investment. An SEO web designer will make a pretty website strategically designed to generate business based on search engine keyword searches from your potential customers. SEO, or search engine optimization, refers to building a website that meets the criteria for showing up in Internet searches, and especially Google because they are th
Read more

How To Generate High-Quality Leads For Your Business With An Effective Web Design Service in Long Island

Image
Modern Elements of Web Design Quality web design not only helps reinforce your brand, but it also establishes credibility for you site, which can ultimately generate more leads, sales, and revenue. Long Island Website Designers can help you design a website that displays your business in its best light, gives potential clients insight into the real you, and that is SEO optimized for top search results, which in turn can help produce valuable leads. Leads, in general, are people who are contacting you because they have an interest in buying your company's product or service, including people who come to your site to complete forms to contact you or who dialed your phone number, which they located on your site, to reach you. In other words, these are potential clients or customers who have a need for your product or service and could potentially buy from you in the future. Theoretically, these leads are interested in a follow-up meeting or call, which is valuable to your com
Read more

Introduction to SEO Copywriting

Image
Websites need to rank on search engines for people to find them. Keywords and search engine optimization are items top web pages use to direct traffic to the site. These pages use many strategies to stay at the top of the search results and beat out the competition. Ranking high on search engines is difficult because sites like Google use constantly changing equations and algorithms to define how the search engine lists each brand or page. What works one day may not work the next. SEO is All About Keywords What is search engine optimization? This phrase refers to using keyword data to determine the top ranking terms for a particular market. Writing with a purpose minimizes unnecessary information and provides concise, clear answers presenting information in general terms that most people can understand. Every industry and product has specific terms and phrases that people associate with it. For instance, an auto body shop might be easiest to find on the web when they use terms
Read more