How to Divide a Monthly Online Marketing Budget
From web pages and SEO to pay-per-click, social media marketing, local SEO, blog posting, press releases, video marketing and reputation management, dividing a monthly online marketing budget is crucial to keep all these spinning wheels…well…spinning. As you plan your business' marketing budget, your key questions may encompass: How much should be spent on marketing? What are the best tactics/channels to invest in? What does digital marketing actually cost? What percentage of my marketing budget should be allocated for each tactic/channel? In this article, we want to help you discover that "sweet spot" - the budget that nets you the maximum return on your investment - while assisting you with dividing up the costs of those marketing efforts. Put simply, your business' marketing budget should be a means to effectively serve your marketing goals and ultimately grow your company - whatever the size of your operations. Before we break down the individual mark...