SEO Changes for 2020


SEO Changes for 2020

Staying competitive in 2020 means understanding and using essential SEO tools. With all the keyword checkers, link formats, and ranking systems, it can be challenging to figure out which tools to use and how to ensure your site is fully optimized to get the highest levels of traffic. We talk about several changes and things sites need for success in 2020 in this post.

Voice searches are critical to site success

Did you know half of the people looking for something online will search via voice this year? To make sure your web page is easy to find, there are some essential things a site needs. First, the company page should use long-tail keyword phrases. These terms are answers to questions people may ask, like where to find auto repairs in New Jersey. Only using auto repair on your site is vague and can direct customers in other states to your page even though they will not use your services. To reach the target audience, these phrases must be specific to the industry and location.

Second, many people feel the need to differentiate the title tag, headers, and keywords. To drive the most traffic to the site, it is important to align these phrases to keep Google and other search engines from losing your website in a confusion of data. Finally, be thorough yet clear in your answers to the questions people are asking. For instance, Google snippets range between 40 and 60 words, so shooting to reach somewhere in this spectrum is ideal.

Helping people find your site means using schema tags

Using schema tags improves the way web browsers see the site along with ratings and other ranking details. Adding these tags helps direct people to the frequently asked questions page, contact link, or important videos. Users can run a test on Google to check how these titles and tags show up on the company page. Your ratings will grow with the addition of schema markups for things like events, articles, and organization listings. Plus, many businesses do not use these tags and titles, giving your brand the chance to get ahead of the competition.

Branding is key

Every site must have a story to tell. People want to know why the brand is good, which is important to know, and how to find the best deals. If consumers have a complaint, then solving the issue immediately is critical. A brand manager will respond to concerns and complaints helping control negative comments and ratings. A name that interacts with people forms an emotional attachment, and mitigates problems is more likely to be successful.

Use Google Webmaster when you are new to SEO

This program checks how fast a website loads. It also looks for page inconsistencies. The technology lets you check your SEO tactics and see the URL listing like you would see it on Google. The best part about this service is it comes with free assistance. Plus, it works for mobile sites and computers.

Add SEO Spider to spot broken links faster

No one wants a site visitor to come across the dreaded 404 error. An easy way to avoid this issue is with SEO Spider. This technology finds links with missing data or duplicate content allowing you to remove problems quickly. Users can easily see the number of links to hit the sweet spot for SEO rankings with this tool.

MOZ is an excellent resource for website owners

This popular SEO site helps business owners structure websites to reach target audiences. The information and support structure with this platform lets website owners check things like anchor text and keyword usage. The site is known for helping increase site rankings.

Optimize backlinking with Ahrefs

Find out where your backlink ranks with Ahrefs. You can also keep an eye on the competition with the top 100 site listings. Many use this tool to discover the linking and networking opportunities available.

Excellent content is crucial for all websites

People want to get information in a flash while also having the opportunity to read more if they have time. How you structure site information, the size of the text and the quality of the content are integral to the length of time people stay on the page. To gain loyal followers, your brand must become an authority figure people come to trust. These fans will spend time browsing the site, and they will probably make a purchase. Even if they do not buy something immediately, they often make return visits to the page increasing clicks and time on the site.

Making sure your website is accessible to mobile users is the most pressing way to improve SEO in 2020. Feature articles, links to the top five pages, and high-quality video content can help improve site rankings. Interactive technologies invite guests to linger on the page. Another way to be successful in SEO this year is with site tools like SEO Spider and Google Webmaster. Help people find your brand and increase your traffic with these SEO changes for 2020.


About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a leading design, and online marketing SEO agency. Learn more about their services by visiting their website.


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