SEO Strategies for 2019



Many businesses mistakenly feel that search engine optimization is a fad. The days of indexing keyword phrases and analyzing tons of data are a thing of the past, but this is not true. SEO is alive and well in 2019. As with any product or service, upgrades and changes mean evolving and adapting. SEO is different yet no less important. Learn about the changes and how important it is for your business to embrace SEO from SEO Agency Solution Web Designs.

Why is SEO important?

Almost 90 percent of B2B consumers perform Google searches for products and services. HubSpot says nearly 70 percent of customers want to do individual research instead of relying on a salesperson. If your company is not using SEO, then how can these people and businesses reach your site?

Pertinence and reputation

Search engines have one job. They connect web searches with the most relevant information available. How many clicks your site gets is how search engines like Google and Bing determine the authority ranking for your site. Together, relevance and authority drive search ratings.

Local SEO accounts for 97 percent of neighborhood searches

Are you a small business? Do you need help to appeal to customers within a specific radius? Search engine optimization on the local level requires a more detailed approach. Guest posting on community sites can increase traffic and boost visibility. Adding your business information to directory listings makes your company easier to find when people perform an online search. The more places you list your business name like on Yelp and Yahoo, the more chances search engines will index you on the results page.

Five myths about SEO
  • SEO is old and out of practice - Recent studies show that the fastest growing brands are twice as likely to use experts in search engine optimization or marketing on social media. Even more impressive, is that these companies see more than a ten percent increase in growth when using SEO experts or leadership with extensive experience in site ratings.
  • Keyword use does not work for my brand - Everyone uses Google to search for products and businesses. Whether you want to realize it or not, people are investigating your company. With no website or little social media presence, most people will skip over you. Online popularity goes further than you may think.
  • Only scammers use SEO - At one point, this statement was true. In 2019, search engine optimization must be seamless on business pages to portray credibility. Integrating key terms in the information organically prevents keyword stuffing and makes your information more trustworthy says SEO consultants.
  • Marketing online is not going to work for my business - With a tailored approach, a reputable SEO agency can identify the best keyword phrases and strategies to increase search ratings and improve your online rankings. Local strategies require highly specific phrases. Since 20 percent of people using Google and Android devices, use a voice search to find services and products, keywords in the phrase of a question are most often the ones to direct the right traffic to your site. While SEO campaigns are slow, taking one month to one year to reach peak performance, the results with a professional SEO firm are consistent and predictable.
  • On-site optimization is the only thing to worry about - Good SEO practices include things like URL positioning, meta tags, schema markups, and fast page loading speeds. This area is only one part of the puzzle. Content is a huge part of search engine optimization. Relevant, current, and nearly invisible integration of organic phrases produce high click rates.
Backlinks are a crucial part of your SEO strategy because they improve your reputation and make brands more visible. For example, a new bakery gets approval to put a URL on a mill site whose owner is a local operator with generations of ties to the community. This company automatically sees a boost in site visits and orders because the established brand lends credibility to the new business. Content, site framework, and linking all form a robust SEO strategy for the most successful firms. SEO consultants can teach your brand how to handle site optimization and content, or you can outsource this task letting professionals help you get top results.

Long-tail keywords versus short phrases

General terms are good, but detailed keywords drive interested parties to your site. For example, using the terms real estate agent might pop up hundreds of page listings. Using, five-star rated real estate agent in Houston will give searchers the most relevant links for the search. Linking your brand to specific words through conversational content means people are more likely to find your site and stay on it.

Why write for mobile indexing?

Mobile first indexing is how Google is ranking online businesses in 2019. When a brand has both mobile and desktop sites, Google will use the mobile one first. If the desktop version is more optimized, then your company loses out on hundreds of clicks. Forbes says more than 50 percent of online traffic in the world comes through mobile phone use. If your brand is not taking advantage of SEO for mobile content, then you could lose out on a large piece of the pie. You can check out the mobile readiness of your website on Google's mobile test page.

How to make sure people can find your content

Ask questions before posting your blogs. Who is looking for your information? How will people find your post? Did you write for your target audience? Is your information concise and clear? When you have direct answers to popular online questions, then you are using SEO correctly.

Contests and challenges, promotions, special offers, and discounts help you find out where people are looking for your business. When you know where to look for your target audience, you will have a better idea of where to market and how to target your keyword strategies. You can use local terms and phrases that connect to your audience when advertising. Video clips are also popular for creating backlinks and building your SEO portfolio.

Why does your brand need SEO in 2019? Because you are missing out on half or more of your audience without it. If you can survive knowing you are only reaching one-out-of-two customers, then search engine optimization is not for you. Over 50 percent of businesses with management proficient in SEO grew last year. Increasing your profit and building your brand hinges on organically driven SEO in 2019.



About the Author

Craig Corbel is Vice President of Marketing for Solution Web Designs, a leading online marketing, and web design firm. Learn more by visiting their website at SolutionWebDesigns.com

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