Facebook Marketing for 2019

A business cannot survive without adequate, effective and consistent marketing methods. Consumers have more companies vying for their attention than ever before, so it is dangerous for any business owner to believe that a few advertisements and a clever website will bring adequate numbers of candidates to them. Social media platforms enable any company to have daily visibility with an almost endless variety of people. The attention drawn by a professionally operated Facebook page can outperform many other forms of marketing campaigns.

Understand Facebook Popularity

Facebook is still immensely popular despite the constant introduction of other social media platforms. There are many reasons why the company continues to dominate this arena. Facebook offers revenue businesses the opportunity to earn revenue on the site as well as to advertise. Every page has a place for sharing any in-depth content they would like rather than just links to outside web pages. Members are from all age groups, religious affiliations, ethnic groups, and economic levels. It is as easy to see content from a company or individual on the other side of the world as it is from someone next door.

The social media site allows people to genuinely become social. Facebook has a layout that makes it easy for users to have full conversations in real time rather than to just follow someone and leave an occasional comment or email and wait for a reply. The apps, games, and notices of local items of interest and upcoming events encourage people to visit daily.

The statistics about Facebook usage proves how successful the company has been at devising a place people want to visit. Facebook has an astounding 1.47 billion users that log in daily and 2.23 billion that check out their pages at least once a month. Businesses that set up pages on Facebook have the potential to introduce themselves to more people than what would ever be possible with any other type of media.

Know the Potential 

Don’t spend time and effort on Facebook social media marketing if you are expecting to get new clients. That may have been the case years ago, but today, social media marketing is more about building brand awareness and creating relationships.
A Facebook page is more than just a giant advertisement. It is a chance for the company to offer useful information and entertainment to the audience. The repeated visits by people to see the latest post or photographs helps people to remember the business and feel comfortable with their knowledge. Business owners can introduce themselves and their employees, so the public can get to know the team and gain confidence in the service or product they offer.

Followers share interesting content found on a Facebook page with all their friends and then often passed on to the friends of these friends. It is a common way for a business page to gain new followers that they may not have attracted through other forms of advertising.

A social media agency does not just talk about the current products or services of the company on its page. Instead, they include content that would be of interest to the people that are most likely to use the business. For example, they may share on an orchard’s business page an article about the recently discovered benefits of apple cider.

It is possible to draw a large amount of attention to special events, sales, and new products or services once a page has a following and posts regularly enough to encourage frequent visits. The posts become a part of the flow of the content instead of the only information the business tries to offer.

Maintain a Reputation 

A busy company cannot avoid Facebook forever because someone will eventually mention the business. Positive mentions online are a form of word-of-mouth advertising that every entrepreneur hope to receive. Unfortunately, many consumers use the Internet to share their complaints as well. A business that has no Internet presence cannot defend itself against a negative online reputation.

Facebook pages are an excellent customer service opportunity. A savvy company does not argue against a negative comment from a prior customer but works publicly to address the issue. Other customers or potential clients see the attentiveness of the management and their willingness to do what it takes to fix mistakes. Polite and professional handling of a tricky situation in real-time shows a desire to work with people and to keep customers happy.

Avoid Common Mistakes 

The number of people on Facebook can lead to the mistaken assumption that it is the only advertisement needed. A professional page on the platform increases visibility and can make a company look more professional. It is a powerful addition to any marketing campaign, but it cannot be the entire campaign. Most people will not make an appointment or buy a product just because someone has a Facebook account. The company still needs local advertisements, a webpage and more.

Do not give up too soon. It can take weeks or months to draw in any new followers. To gain a large following can mean investing some time on the page for a year or more. The idea of toiling away on a project for that long may seem unappealing, but the reality is that managing the page does not have to be that strenuous.

Management of a business page does not require hours of writing out original content or multiple posts a day, or even every week. Many companies manage successful pages with a single new entry each week along with some follow-up comments. A social media marketing agency can take over if the page begins to grow and takes too much time away from the business owner or manager.

Post neutral content and be cautious about posting opinionated items on a business page. Many Facebook users often get into heated conversations over controversial topics like religion and politics. Content that focuses on subjects like these will draw attention to a page but can alienate a part of the customer base. Stay away from the debate unless the issue relates directly to the company, and even then, it is necessary to use caution.

Use Platform Wisely 

It is essential to build the page and become comfortable with how the site works before sending out invitations to potential followers. Begin to advertise the page once it is complete and contains enough content to hold the attention of a visitor. Add the link to the new page on blogs, websites and print ads. Make sure your Facebook timeline also includes links to any professional sites, blogs or any other social media platforms in use.

Get Professional Assistance

It is possible to feel hopelessly lost if someone has never explored Facebook or other social media sites. An effortless way to extinguish this worry is with the use of a social media marketing agency to create the page and get it established. The business owner can take over once the page has a good flow, appealing design and, a weekly routine for the addition of fresh content. A marketing service that understands how the sites work can also offer tips about how to create helpful content that will encourage people to return.

Facebook is the most used social media platform by every age group in the United States. Almost 70 percent of adult Americans use Facebook, and nearly three-quarters of these users say they visit daily. Any business that wants to maintain or grow their customer base needs to use social media effectively to stay visible and updated on the needs and interests of their current and potential clientele.

About the Author

Craig Corbel is Vice President of Marketing at Solution Web Designs, a leading web design and online marketing agency for small and mid-sized businesses. Learn more by visiting their website at SolutionWebDesigns.com