The Benefits of Creating Monthly Client Newsletters

The Benefits of Creating Monthly Client Newsletters

 If you're a business owner reading this article, it's important that you value newsletters - after all, you're now reading our newsletter and its premium content, are you not? This is going to be a "subject within a subject," so to speak, in that we're going to outline the reasons you should be doing monthly client newsletters right here in our own newsletter article.

 To begin with, newsletters are an excellent way for your company to communicate with clients and followers, and they can even generate leads and sales that will help your business grow. What's more, using some additional software applications, you can track prospects and score their level of interest. Below, we're going to get into why a business would want to put out a monthly email newsletter, the type of content that should be included and how the newsletter helps companies maintain a relationship with their clients.

 Why a Business Would Want to Put Out a Monthly Newsletter

 1. Customers Are People Who Are Busy - We know you'd like to think they are, but prospective customers (and even your regulars, for the most part) aren't sitting there in their free time thinking about your company or brand. You know what will encourage them to have you on the brain more often, though? Sales newsletters that contain content pertinent to their lives. Through the magic of a newsletter, you can be thought of as an industry leader and not just another company, to boot.

 2. Sales Drive Tool - Still not convinced an email newsletter could be effective? Some 44 percent of email subscribers make at least one purchase based on a promotional email they receive, and, perhaps even better, people who make purchases marketed through emails spend 138 percent more than those who don't receive emails.

 3. Relevant, Trustworthy Content Can be Routinely Delivered - People want to buy from entities they trust, and one way to build that trust is to provide relevant content in the form of a sales newsletter.

 The Type of Content That Should Be Included

  • Case Studies or Success Stories - Everyone loves a good success story, and current customers or clients can see more examples of what your company is capable of while peers get to see how you tackled a problem.
  • FAQs - If clients regularly come to you with the same questions, try creating an article that answers "X Questions" about "Y Problem" or "Y Product."
  • Industry Expert Column - Harvest the knowledge of a thought leader or smart manager in your office by giving them their own column in your newsletter.
  • Survey Invitation - This type of content asks readers to fill out your survey or questionnaire, and from there you can compile the data into an infographic, white paper, article, or more. When the content is exhausted, use it in next week's newsletter to showcase results.
  • Blog Recaps from the Week/Month - Use your newsletter to recap what readers might have missed - this is new content to them!
  • Industry News Roundup - Review the top three or five news stories highlighting major events that may have occurred in your industry this week, and talk about what their effects will be on the industry.

A newsletter marketing agency can go over all these elements with you.

 How Your Newsletter Maintains a Relationship with Clients

 The key here is communication: Listening is just as important as telling. Think about how often you actually communicate with your clients and then evaluate the possibility that you may only be calling them when you need to close a deal or make a sale. Through a newsletter, you make your clients feel involved as if they have a stake in your company - and, they feel like you care about more than just getting the sale.


Okay, so let's recap. Email marketing through the use of a newsletter can be beneficial in a myriad of ways, including:

  • They drive sales
  • They allow you to connect with your customers
  • They boost your social media following
  • They can increase your website traffic

Best of all, creating an email newsletter is easier than you think.

About the Author

Craig Corbel is the Vice President of Marketing at Solution Web Designs, a leading SEO, online marketing agency, and Long Island Website Designers serving small and mid-sized companies nationwide.

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