How to Create an Effective Email Opt-In List
Email marketing remains to be one of the top sources for lead management. Studies show that businesses that build a strong network for their email list have a positive return of investment of up to sixty percent. Take, for instance, Amazon.com that enjoys their profit of $75 billion just for the year of 2013. How? They have the urgency to treat their customers as a precious source of information, meaning they value consensus building of what their customers really want to receive in their emails, and they know very well the value of integrity of email marketing. So why then email marketing remains a leading communication channel? Let us face it, all Internet users today still love receiving their non-spam emails. They even check them every day. With this note, it is vital for all business, either small or big to work the most of their email list. How? Through the most reliable and efficient way, email opt-in list. Email opt-in list is a means of encouraging customers to give willi