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Showing posts from April, 2014

How to Create an Effective Email Opt-In List

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Email marketing remains to be one of the top sources for lead management. Studies show that businesses that build a strong network for their email list have a positive return of investment of up to sixty percent. Take, for instance, Amazon.com that enjoys their profit of $75 billion just for the year of 2013. How? They have the urgency to treat their customers as a precious source of information, meaning they value consensus building of what their customers really want to receive in their emails, and they know very well the value of integrity of email marketing. So why then email marketing remains a leading communication channel?  Let us face it, all Internet users today still love receiving their non-spam emails. They even check them every day. With this note, it is vital for all business, either small or big to work the most of their email list. How? Through the most reliable and efficient way, email opt-in list. Email opt-in list is a means of encouraging customers to give willi

Why Small Business Needs to be on Google Places

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Importance of Google Places for Businesses The basic know-how for any business is to gain visibility in search engine results either for a local or global market. One of the most effective strategies is to optimize the use of Google’s website listing services such as the Google Places.  Big or small, more and more businesses, are grabbing this free service for their potential customers to find them easily. In fact, according to Google, a large percentage of searches online are related to mapping or location searches for businesses. What is Google Places? Google Places is an innovative search facility that focuses on creating a reliable database of places, including those of establishments and businesses. Business owners, who are enlisted with Google, may use this listing service to manage and promote the physical location of their business. For instance, one customer is looking for lighting fixtures for his new restaurant. Yes, he may be looking only for images or possible prod

The Importance of Regular Press Releases

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The Internet has become an influential means for people today. Which is why, over time more and more businesses have utilized all its resources as an important tool for marketing.  Why?  The cost effectiveness of online mediums can boost a business' likelihood to increase revenue by reaching a wider scope of audience for their potential customers. One major component of online advertising and strategic optimization of a website is through press releases.  Their popularity has doubled over the decade reaching to over thousands of press release sites that are offered for free online. Using and online marketing agency should be part of your strategic portfolio. They have replaced numerous traditional pricey means for brand promotion and public relations communication, such as print and media ads in televisions and radio that may only reach a local or smaller group of audience. Unlike them, the new way of a press release online is all about written announcements directed a