Guidelines for Email Designs that Get Results
Guidelines for Email Designs that Get Results Emails alone are not always enough to get your readers to open them, even when they've signed up to receive them. However, the right email design helps capture the receiver's attention, which increases the chance it gets read. It also makes readers want to share the content with others, which in turn helps drive traffic to your site, which search engines love. Various components go into effective email design, which begins with the right layout, before incorporating a few other details that work together to enhance your design, which we will examine in the following guidelines based on tried and true email designs at work, and they are useful for both emails and email newsletter designers. The Best Email Designs Have a Simple Layout The more white space your layout utilizes to help separate columns, texts, images, and other elements, the easier it is for readers to skim your email, which increases the likelihood...