Introduction to SEO Copywriting
Websites need to rank on search engines for people to find them. Keywords and search engine optimization are items top web pages use to direct traffic to the site. These pages use many strategies to stay at the top of the search results and beat out the competition. Ranking high on search engines is difficult because sites like Google use constantly changing equations and algorithms to define how the search engine lists each brand or page. What works one day may not work the next. SEO is All About Keywords What is search engine optimization? This phrase refers to using keyword data to determine the top ranking terms for a particular market. Writing with a purpose minimizes unnecessary information and provides concise, clear answers presenting information in general terms that most people can understand. Every industry and product has specific terms and phrases that people associate with it. For instance, an auto body shop might be easiest to find on the web when they use terms...