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Showing posts from October, 2018

8 Guidelines for Creating a Video for Your Business

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Video marketing helps increase your ability to establish credibility and assurance in order to entice and convert potential customers to your brand. And it can be utilized for various uses, including video for website marketing, video for email marketing, video for campaign marketing, or it can also be used as optimizing video for search engines. When done correctly, more than 80% of businesses have reported that video improved their business. To create a successful video for your company, try using the following eight guidelines. 1) Determine Your Target Market Defining your target market is the first step to successful video marketing. To determine your target market, you need to limit your viewers to a specific buyer personality as opposed to just a general audience. In fact, case studies show that buyer-focused personas increased sales leads more than 120%. Once you have determined your target market, develop a video that appeals to their character, using content the...

How to Create and Maintain an Online Business Reputation

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It takes years to build a good reputation and just a few minutes to ruin it. That is one of the most famous sayings ever coined throughout history. Sadly, it especially holds true in the online world. While digital communication makes it so that we can stay in touch with the world around us more easily, it also makes it so that news travels more quickly about our business. As a business owner, you already know how important it is to create and maintain a good reputation, but sometimes it is easier said than done. The following are a few ways you can go about doing this. 1. Know Your Customers One of the best ways to maintain a good online business reputation is to first know your customers. Learn what their values are and what they respect when it comes to different businesses. That will help you understand what you need to do to maintain a good reputation with them. 2. Set Up Your Profile First When you first begin your business and before you get any negative reviews, set...