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Showing posts from June, 2018

Should You Add Bitcoin to Your Small Business Website

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Just a few years ago, Bitcoin was barely heard of; however, today it is one of the most widely used forms of online payments utilized by customers worldwide, which means as a small business, if you are not accepting Bitcoin, you could be missing out on potential customers. What is Bitcoin? The Bitcoin idea was said to be developed in 2009 by founder Satoshi Nakamoto, with the initial transaction being used to purchase takeout. Bitcoin is a type of digital currency, additionally known as a cryptocurrency, which serves as a method of payment for making purchases from retailers. It is also used to process customer payments, and some businesses even use it to simplify their payroll. Bitcoin is also traded on various global markets, which is ultimately how its worth is established. Bitcoin exists only in the digital world, which means there is no actual physical form of currency. Instead, the cryptocurrency is reserved in a digital wallet that utilizes a blockchain ledger that e...

Seven Great Tips to Improve Your AdWords Campaign

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Though it's been called an ideal new leads source for small businesses, Google's AdWords is seen by some as a "complex system" that requires a great deal of effort to yield success. AdWords is an advertising service hosted by Google for businesses looking to display ads on Google and its advertising network, and as such enables organizations to set a budget for advertising; this protocol encompasses companies only paying when people click on their ads, with the ad service largely focused on keywords. Businesses that take advantage of AdWords can create relevant ads using keywords that people who search the Internet using the Google search engine would use. The keyword, when searched for, triggers the ad to be displayed, and if an AdWords ad is clicked on, Google search users are then directed to the corresponding website. Sounds simple and intuitive enough, right? Well, no successful campaign was ever born in just a few moments, and if some statistics from a...